What is SEO Analysis?

Below you may find few of the reasons why SEO is important and it’s advantages

• Generate visits.
• Increase the visibility of your brand.
• Close sales.
• It makes you a leader in the market.
• Provide valuable content
• Avoid disturbing users who are not interested in your company.
• Generates a high return on investment.
• It lasts in time.
• It’s low-cost
• It delivers great ROI.
• It provides actionable data.
• It nurtures leads through the marketing funnel
• It boosts credibility.
• It attracts relevant users.

 

There are also some disadvantages of SEO, which can also be found below.

• It takes time.
• Your competition is the rest of the internet. 
• Results are not guaranteed.
• It requires constant maintenance.
• It does not give profit at the beginning.
• The cost of services is high (less offer of specialists).
• Generates penalties if done wrong.

We have to point out that, some of these tools below mentioned are free but some are not.

 

• HubSpot Website Grader
• Google Search Console
• Google Analytics
• UpCity Free SEO Report Card
• Internet Marketing Ninjas
• Bing Webmaster
• Google Trends
• Seolyzer
• SEOquake
• Seobility
• Check My Links
• BROWSEO
• HubSpot SEO Marketing Software
• Ahrefs
• SEMrush
• KWFinder
• GrowthBar
• Woorank
• BuzzStream
• Moz Pro
• Linkody
• Screaming Frog SEO Spider
• Remove'em
• AnswerThePublic
• Keyword Hero
• SpyFu
• Seomater
• ContentKing
• SE Ranking

If you have the right tools, changing and modifying SEO for a website becomes easy. Working with an agent holding rights tools for the development of SEO and SEO analysis, which is going to be explained below, is critical for building, creating, establishing and using right strategy. 

The first step towards improving your SEO and gaining visibility online is understanding the intentions of the users. Why are they using the search engine? What are they looking for? What are their preferences?

User intent can be shown in few ways, such as:

1. Informational refers to the user,who is looking for information
2. Transactional refers to the user, who is looking for a certain brand
3. Navigational refers to the user, who wants to buy something

 

Google, apart from all other search engines, is quite efficient at identifying user intent by inspecting how keywords are connected within the search phrase. Google can figure out user’s needs and wants from their search criteria and rank the relevant results accordingly for them. Examination of the results can quantify help you observe the user’s preferences and help you quantify your potential reach & access.

 

Importance of Keywords

As it was stated above one of the most important aspect of SEO is keywords. SEO keywords are the words and phrases that you use in your content and that users search for in search engines. If you use the same keywords in your content, your target users, who are looking for the same context, will start to see your web page in the search engine more frequently. So there will be a win-win situation and actually a solution both for you and for your target clients.

Links and Link Building for SEO

For well-functioning SEO, you need to be aware of links and link building. Link building is a process in digital marketing which aims to generate as many incoming links for your web site as possible for visibility. 

Having lots of links from well-reputed sources is great for SEO because these links act as votes of confidence. If your counterparts trust you than you can be trusted as well by the users. This matter adopted and approved by Google. So it can be stated that there is a direct correlation between your links and your site traffic. 

Since link building is the other essential part of SEO, backlinks also plays an important role for providing confidentiality and safety for your customers. If your site is linked to poor, spammy sites, it can cause more damage than you may even think for your business.In order to avoid this problem you have to discover where your links are coming from. Via SEO analysis you may star the required procedures in a right way. 

Web sitenizin hızlıca SEO analizini yapmak istiyorsanız aşağıda gerekli adımları ve gerekli prosedürleri bulabilirsiniz.

1. Check Your Visibility on Google.
2. Check URLs and Meta Descriptions.
3. Analyze Titles and Headings.
4. Evaluate Incoming Links.
5. Analyze Your Spam Score.
6. Check Your Internal Links.
7. Investigate for Broken Links.
8. Analyze Your Web Content.
9. Audit Your Images.
10. Check Your Page Speed.

Conduction of SEO analysis is just like a trademark similarity research before filing the application. In accordance to my previous experiences in the field of IP, we believe and value our client’s trademarks and IP rights as their fingerprints. From that point of view SEO can also be seen as a fingerprint of your company. 

In the field of Intellectual Propert (IP), when a customer wants to file a new trademark application, we always aim to conduct a research. By conducting such research we will be able to discover the possible obstacles such as similar or identical trademarks. This procedure helps both us and to our client while taking required measures and steps before filing the application. If we will face with any obstacle ( for example: a prior similar trademark) we assist our client accordingly and suggest different types of ways for solutions. These solutions might be; limitation of the class detail, changing the logo, addition of a distinctive element or contacting with the other side for an amicable agreement such as requesting deed of consent.

As a trademark specialist, I faced with different kinds of examples and experiences. One of our client in textile sector wanted to file a new trademark application in USA for 5 classes. Their trademark was not so distinctive and I suggested the USPTO trademark similarity research. The cost of filing trademark application in US is really high and the duration from application through registration is quite long. So before taking any steps further and burden any costs, most essential step was the research procedure. Nevertheless, despite our suggestion and proposal, they decided to file the application. So guess what happened? Yes, their application received a refusal decision mainly cause of prior similar trademarks and being descriptive.

You might be wondering why I am telling you this story right now. It is because to show you that SEO analysis for better SEO is necessity just like the trademark research for a smooth operating trademark application. SEO analysis may help you build a strategy just as trademark search and analysis. With a great strategy you may build a more rational, performing and driven SEO.

SEO analysis is the first order of business for a bulletproof SEO strategy. It shows your weaknesses and strengths, and what to work on to achieve better SERP rankings. 

With an analysis, you will start making strategic decisions, which reduces time and spendings just as mentioned above. Without a thorough SEO analysis of your site, it is almost impossible to make rational decisions for the improvement of your rankings in search engines.

An SEO analysis consists of a number of technical details which can be grouped into three:

• On-page SEO: Includes the content (the quality and keyword usage) and structural issues, the HTML source code, images, and meta-tags. You may identify how many of your website pages are ranked in the search engine, and get a better understanding of your overall website visibility on Google.
• Off-page SEO: This relates to the elements outside your website that still relate to you, which can be controlled by internal & external link building, getting listed and featured on credible websites, guest blogging and local citation directories & sites.
• Technical SEO: The technical aspects of SEO are about the structure and functioning of the website, and optimizing them for crawlers. It also includes mobile optimization.

In addition to an on-page, off-page and technical SEO analysis, conducting SEO competitor analysis is also an option to understand the recent trends, where your competitors at and eventually you may create your own strategy by considering the results.

Once again, I would like to go back to my experiences in the field of IP in order to point our the essentially of competitor analysis. One of our client, in the automotive industry wanted to file an international trademark application. But before taking any action, they requested a competitor search globally, in order to decide and build a strategy for filing the application. After our research they decided to move forward on the basis of countries where their competitors did not apply. So it can be stated that for building and maintaining a performing SEO, competitors are also essential and with the analysis you may choose to differentiate from your competitors.

By considering above information, if you are aiming for the top ranking in your area of business, increasing your website traffic, achieving your business goals and growth objectives, you definitely need an SEO analysis. With analysis and an extensive report you may obtain actionable and rational insight for development.

URL structure : The URL is the “digital address” of your business. They function like signs helping the visitors navigate easily. The URLs to different pages on your website help organize your content and provide access to the various types of content you offer. 

Content: Content is also the essential element for SEO analysis. This is also confirmed by Google as one of the top 3 ranking factors. Content issues consist of copy writing, keywords, the originality of the offer, value offered, and the suitability. Content is about how you deliver your message, and how users know you.

Meta descriptions: Meta descriptions or meta-tags can be regarded as summaries. These summaries describes what you have on your website and provide the related information to search engines. 

Blocked resources: Blocked resources are files that are blocked by GoogleBot and cannot be accessed. They cannot be crawled and indexed in search engines. Having blocked resources hinders this process and affects your rankings. 

Links:  Links are passages between relevant pages and websites. Links are part of your website’s structure, as well as your website’s relationship with other websites. 

Website structure (architecture): The architecture of your website affects how crawlers will navigate through the website, and figure out what you are offering in your website, and where they can find the each element you are providing.

Overall friendliness & load time: Smooth user experience is highly essential for search engines and their decision on the rankings. Fast loading and user friendly pages are always rewarded in rankings. 

Mobile responsiveness: With the technological developments, the majority of internet users log in from their mobile devices. Without proper mobile optimization, missing out on significant potential traffic gets high and this situation also make it harder to convert your visitors. Search engines also reward mobile-friendly websites.

After Covid 19 pandemic crisis, almost whole world started to work from their homes. Especially service, digital marketing, hr, advertising and e-commerce sectors are still either working from home or working mobile. With this recent crisis, most of our daily life activities such as meeting with our friends, shopping and even traveling became virtual. This virtuallity, cyber and technological developments once again pops up the importance of digital presence. I believe that in the future, with all of these developments new trends are going to appear more frequently and we have to keep up with these developments and trends. We all know that having a functioning SEO has a massive impact on the business but adoption of SEO analysis is going to gain more and more importance in accordance with these developments. Following, performing and maintaining the SEO in the future is going to be great deal and for this reason in order to cope with such challenges we have to rely more and more on SEO analysis.