For budget friendly & high sales rates - use email marketing; the most preferred marketing channel by customers!
Email marketing is a digital marketing strategy that involves promoting your company, brand, website, service or product via emailing to a list of subscribers or customers. Email marketing can be used to persuade people to take action for unique purposes such as shopping, filling out a form, planning an event, applying for a job, or signing up for a service or product trial. After all the goal of email marketing is to build relationships with customers, drive traffic to a website or store, increase sales, and enhance brand loyalty.
Do you wonder if email marketing still worth the time and effort you invest? Let's take a look at the numbers and figures together!
Every email sent puts readers first and significantly increases the likelihood of sales as long as the brand is fresh in the consumer's memory. The opportunity to maintain and increase brand awareness roots from strategic planning, focused content, and attractive design.
In the past, marketing efforts such as billboards, TV commercials, and flashy posters have been very expensive for businesses. However, email marketing channels or email marketing software options are not that overpriced because all you need to send an email campaign internet connection! Email marketing costs are minimal and results in a large profit margin.
When used with best practices, email marketing allows for measurement using accurate statistics such as open, read, and click-through rates, as well as sharing and referral rates. In addition, it tracks each user's behavior, not just a general number of views.
From a creative and practical standpoint, creating an email campaign takes less than half a day. Email usage is easy, and planning commercial email marketing campaigns does not require a high level of technical expertise.
Email marketing generates a 127% return on investment (ROI) in business-to-business and business-to-consumer industries and enables the development of potential sales.
Email delivery happens almost instantly compared to traditional direct marketing. Additionally, compared to traditional marketing, emails typically produce responses up to 10 times faster.
Increase list engagement by using dynamic fields. Starting the message with the recipient's name and tailoring the material based on their previous behavior makes them feel more intimate, which motivates them to read your content.
In order to send an email campaign, a few important steps must be taken:
An email template is used to send similar email campaigns. We design templates in accordance with the best practices in the industry and ensure their compatibility with most messaging systems and devices, including PCs, tablets, and smartphones.
Email marketing automation or mailing automation means to send the right message to the right person at the right time. The message is typically sent in response to a customer action, which can be anything from a date to an action. To help you understand, let us give you two simple examples: Case #1 : Birthday Message to a Specific Customer 50% off on your birthday! Case #2: Abandoned cart Message: Don’t forget to pay! & You forgot an item in your cart!
Personalization allows you to tailor the content of the message according to the recipient's profile. The most basic example is adding the recipient's name to the message body, but our experts can personalize every component of your email campaign based on much more specific criteria unique to your company.
When it comes to choosing the subject of an email campaign, A/B testing is the best way to avoid mistakes. This is especially important because a good subject line has a direct impact on the open rate and, consequently, the effectiveness of your email campaign. The basic idea is to test a few subjects in a subset of the mailing list and then select the best one to send to the rest of the list.
Mailsoftly is an email marketing platform designed to perfect email marketing campaigns and ensure smooth mass mailing processes. It is user-friendly with a smooth interface, just like when you write your emails in your daily email account.
As a proper email marketing software Mailsoftly provides many details, including the segmentation of contact lists, sending personalized emails scaled according to the relevant person's data, previewing personalized emails before sending without performing batch operations for bulk data management.
With Mailsoftly, email marketing software, you can also monitor and analyze detailed email statistics created specifically for each person. Additionally, you can take the next step for your campaign using these valuable data in Mailsoftly!
As the best email marketing platform, Mailsoftly aims to provide more than just a service provider. We aim to help you create a personalized communication channel on a large scale with your target audience and assist your business. Thus, you can achieve more interaction with your emails. Deliver your personalized message to the right people at scale and keep the communication going with Mailsoftly!
Regardless of your business sector or location, your digital presence can be critical to your success. The web is a powerful and cost-effective growth lever that requires less financial resources than other marketing channels. Are you still undecided about investing in email marketing for your company? Here are some important reasons why you should choose email marketing for your business:
With the right email campaigns, we attract high-quality potential customers who are more likely to become your customers, thus increasing your revenue and potential sales.
We make it easier for customers to find you and increase awareness of your services or products.
Through the emails we send, we turn your customers into brand ambassadors and loyal supporters.
Eposta pazarlaması kulllanarak sitenize müşteri çekerek sitenizi de bir lead makinesİ yani müşteri potansiyeli haline getiririz.
Contact us for Albert Solino's Email Marketing Services!