The Ultimate Beginner's Guide to Etsy SEO 

Etsy’s search system operates in a comparable way to that of Google. This means that to go higher up on the results page, stores might have to refer to specific SEO techniques. But before we dive into the more technical details of this process, let us go back to the beginning and understand how Etsy works. Firstly, if you are looking for the ultimate beginner’s guide to Etsy SEO, you have come to the right place. 

Here, you will learn about how you can make the most of your keywords as well as how you can stay relevant on the platform. Even if you are new to this, do not worry, as we will help you every step of the way. If you need to, you can always come back to the ultimate beginner’s guide to Etsy SEO to remember some of the tips and tricks we will give you.


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Keyword Matching

The Etsy search process operates on one simple main principle. This principle, known as “keyword matching,” refers to the idea that when customers type in what they need, the results page matches the results according to relevancy. But relevancy is not the only attribute that a website calls. You may have seen earlier that all of the goods you previously looked at appear in your most current search results. This is because Etsy operates on personalized pages, which means that each customer has a results page that is specialized for that person based on their previous purchases. For instance, if you have looked at a specific TV show merchandise in the recent history on Etsy, your most recent search results are going to include merchandise from the same TV show.

What Does Keyword Matching Mean for Business Owners?

The ultimate beginner's guide to Etsy SEO, on Etsy aims to simplify the process for business owners on Etsy. Let us look into how Etsy's search algorithm affects business owners. Etsy’s matching and ranking system shape the way business owners operate within the website.

As business owners, you should understand Etsy’s search engine thoroughly to take this system and use it to your advantage. With good SEO work, you can enhance your visibility not only on the website but also on the search engine results page.

Business Details

Firstly, before starting the SEO work though, you should check the identification details of your shop. If the title of your shop is irrelevant to the type of product you sell, for instance, you might want to change it to something that reflects your business type. Would you buy a cake from a shoe store? Exactly.

Language and Pricing

Another crucial point before we start is to check whether your prices and language match your target audience. You might want to understand the differences between the currency you use in your shop and the currency that your target audience uses. That way, you can have better pricing.

Product Quality

This situation comes off as no surprise to anyone, but a better-quality product means better customer reviews. Better customer reviews, in turn, influence your business’ ranking in the Etsy search results. The nicer your comments are, the higher you will appear.

Keywords for Etsy

With all the background information, let us now dive deeper into the ultimate beginner’s guide to Etsy SEO. Keywords are one element of Search Engine Optimization that most people are aware of. Even it was mentioned at the start of our guide. But how does Etsy expect business owners to implement keywords in their products?

  • Phrase rather than a specific word:This one is obvious enough. If you are looking for “adventure texts” for instance, you would not search for “books” or “adventure.” Similarly, Etsy prioritizes “adventure books” rather than individual words.
  • Word arrangement:The words at the beginning of the keyword tend to be more significant for the search engine results than the words at the end. For instance, “adventure books for children” would rank higher than “children’s adventure books.”
  • Tags: Your product title may have the keyword, but it is better if your tags also have it. This situation is so that your products will show up more frequently when the keyword appears in both the title and the tags.

In addition to these points, you might also want to edit your product descriptions. The descriptions do not need to include all the keywords, but it is better if they are clear enough to tell the customer what you are selling.

How to Find Keywords

If you have not had any previous experience with SEO, you might struggle with trying to find coherent keywords for your products. In the ultimate beginner’s guide to Etsy SEO, we are here to help you with that.


It is important to understand how the algorithm functions, but since you are selling goods to people like me and you, your consumers are not just algorithms. So, think back to your own experiences with the website. Which terms do you search for on Etsy when looking for an item? What would you write in the search bar if you wanted to look for your products? By answering these questions, you can ensure that your keywords are most relevant to the product you are selling.


Categorize your products in your mind. Think of their colors, demographic, genre, material, etc. How can you use these categorizations in your keywords? For example, it might be better to use a “gold necklace” rather than a “necklace.” Just make sure that your keywords describe your products perfectly.

Free Tools

Additionally, you can look at several free tools that websites and software providers to generate keywords. For example, Google's free tool is one of the popular options. Tools designed expressly for Etsy listings may be functional for you if none of the free tools are suitable for your needs.

Tips for Keywords

There is plenty to work with here. But if you need some extra help, here at the ultimate beginner’s guide to Etsy SEO,we can lend you a hand in finding keywords.Here are five small but effective tips and tricks:

  • Refrain from using the same keyword repeatedly. Even if you are using them for different products each time.
  • Make the most of the tags option. Add up to thirteen tags, all relevant to your product.
  • Separate long keywords with a hyphen, so that they are more understandable.
  • Do not use only one keyword. Be specific.
  • Do not make typos. Always double-check your keywords.

Your keywords are the most significant part of your search engine optimization. Therefore, make sure that you give them the importance that they need. If finding the right keywords feels too hard for you, do not worry. You will get better in time. Furthermore, think of how your business will grow thanks to your arduous work. You will be thankful to yourself!

Regularly Update Your Shop

Updating your shop is always significant, even if you are not considering search engine optimization. This situation is because recency is one of the main details about your shop that the Etsy search results page considers. Recent products tend to be prioritized over outdated items by the platform. Furthermore, renewed products receive a boost which you might want to make use of.

As the ultimate beginner’s guide to Etsy SEO, we should tell you not only to regularly update your shop but also to update concerning current trends. For example, some colors may be better than others at certain times of the year. So, summer trends are very much different than winter trends. The same goes for fall and spring too.

Traffic time is also a crucial factor to consider when updating your shop. For example, extremely late in the night or early in the morning may not be the most ideal time for updates. You might want to choose your days and hours carefully.


Backlinks are considered to be highly important for the ultimate beginner’s guide to Etsy SEO.This is because, as we said above, both Etsy and search engines operate similarly. As a result, building backlinks is essential for generating organic traffic both inside and outside the platform.

But what exactly are Backlinks? Backlinks, also known as inbound links, can be defined as other websites creating links that refer to your website. Through backlinks, algorithms get the signal that your website is trustable. After all, if your website is worthy enough to be linked to other websites, why should the algorithm not pick it up as well?

As a result, make sure to contact other Etsy sellers to promote you. Promote your website on different platforms. Post your link in all the relevant places. Take to other websites like Pinterest and Twitter to promote your shop. Social media is a great force you might want to make some use of it.

Check Your Etsy Stats

Of course, the ultimate beginner’s guide to Etsy SEO includes so much more. Once you have sold a few products, check your stats to see which products receive more traffic and how your business is doing in general. You might recognize a pattern and it can help you create a roadmap for yourself. Here are some questions you can ask yourself while checking your stats:

  • Where is your demographic coming from? Are they coming from social media, advertisements, or organic search?
  • What are the current trends? Do the items in your shop match the trends?
  • Which products are ahead of your expectations? Which are below?

For instance, if your mugs sell more than your plates, you might want to understand why precisely this is the case. Is it true that the quality of your mugs is higher than the quality of your plates? Are your advertisements for mugs work better than your ads for plates? Knowing your audience and show can help you create better strategies in SEO work.

Customer Service

The last vital point to the ultimate beginner’s guide to Etsy SEOis customer service. You should make sure to have great customer service so that your customers leave you complimentary reviews and your ranking goes up. Here are four tips that will help increase your customer service quality:

  • Make sure to answer every question that your customer has clearly and coherently.
  • Do not give late answers. You want to persuade your customers very quickly.
  • The pictures of your products should be representative of what you are selling. Do not set unrealistic expectations for your sales.
  • Dispatch the orders on time, and make sure to give your customers a tracking number for their parcel.

Positive reviews are good. They are exactly what we need: But this does not mean that negative reviews are completely sinister. If you receive a negative review, make sure to understand it thoroughly. The problems that your customer is having are significant for you to take into consideration. Hear them out. Understand whether there is anything you can do to make the experience better for the customer. You may also want to reach out to customers who left you bad reviews to hear out their constructive criticism.


You must carefully evaluate these criteria if your Etsy shop is just getting started or if you simply want to increase your traffic. Learning to optimize your Etsy performance is not hard, but it can be very challenging if you do not know anything about internet marketing strategies. If you have worries about being unable to reach your target, do not fret. Practice makes perfect, and over time, your shop is going to be more popular than ever!

Furthermore, you can always come back to the ultimate beginner’s guide to Etsy SEO to remember what you have learned. Just do not forget to choose your keywords carefully, update your shop regularly and check your stats whenever you can. Create a roadmap for your marketing strategy, and stick to the plan.