What is SEO? 2023 Search Engine Optimization Guide

SEO is called methods that elevate your website's position in search engine results. Google, Yahoo! and Bing increases the visibility of your website for users looking for solutions that your company, product or service can offer through search engines such as

SEO stands for "Search Engine Optimization". Today the initials of this term, defines the whole effective optimization process on your website.

Basically, SEO refers the optimization processes on your site in order to increase the organic visibility of the products or services related to your business in Google, Bing, Yandex and other search engines.

Unique and high-quality content, optimized content depending based on the focus keywords and backlink building are listed as the essential improvements of SEO.

SEO is the integrity of the work done to get ahead of our competitors, which will allow us to organically rank first in Google searches other than advertising.

In other words:

SEO enables individuals or companies to attract potential customers to their businesses by improving the page ranking of the related website in organic search engine results (SERP).

If you are not familiar with SEO, never panic; you did not miss the train yet. You still have the opportunity for SEO optimizations, you can still invest in this area and spend your time and energy on SEO.

Because SEO techniquesthis SEO guide is a complete guide for you.

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All our approaches to SEO and similar issues, details of our consulting process and the tricks of this service are explained SEO Agency our page will be interesting to you.

 

What is SEO?

SEO aims to rank higher your website on search engines. It means to exist in and be available in virtual world, when someone searches for you.

The biggest benefit of SEO is that you can get “free” organic traffic to your website every month in the keywords you focus on, so it's a good investment tool at the point of reaching potential customers.

Web Site Trafik Kaynakları

As the above data illustrates, search engines such as Google, Bing, Yahoo, Yandex provides all traffic on the web with a ratio of 60%. Comparing to social media, search engines drives approximately 10 times more traffic. Other recent statistics shows that 98% of all internet users use a search engine at least once a month and the average person conducts 3-4 daily searches.
So, why not to be on the list among these searches? 

Let’s see an example:  

For instance, you have a website selling cosmetics. According to Google Analytics, average monthly search for “make up” keyword is 74.000.

According to the statistics, if a website got listed first in Google search results, it receives around 28.5% of all clicks. If your website ranks at the top with a good SEO optimization, you can estimate around 21.090 visitors monthly. 

Considering that an advertiser spends around 3.53$ per click for this query (the average CPC for search ads across all industries/Nort America/2021), it means that the organic traffic of 21.090 visitors to your make-up site is worth 74.447$ per month. 

Please be aware that this value is valid for only 1 advertisement/keyword. 

Considering that the cost per click (CPC) of some keywords within the scope of advertisements ranges from 1.40$ to 8.67$ according to the industry.  

Now, according to the math, just imagine the value of the inbound traffic! The value of your site increases with a successful SEO optimization with different keyword phrases.

Nowadays, we even ask search engines and YouTube about the weather. We find out the status of the stock exchange from the Internet. We again ask the search engines for the result of the match of the football team we are following. Therefore, our life is spent in search engines. In particular, companies that want to top the website in searches do research on other optimization issues such as SEO and YouTube SEO .  

Especially for companies that demand to be listed at the top of the first page. In order to buy a product or service, we use search engines to survey through the markets. Therefore, search engines are the essential part of our lives, both physically and online. 

Imagine removing the search engines from web and probably 90 percent of the traffic will disappear! (“Around 93% of all web traffic is via a search engine”. ) Plus according to stats in June 2021, search platform Google.com had generated approx. 89.5 billion visits and another survey states that 71% of buyer journeys starts with a search engine, plus 74% of them indicates that they use a search engine for consideration and purchasing process. Because consumers are still more likely to use a conventional search engine compared to other tools such as social media.
Consequently, in the aim of supporting organic results, SEO is a crucial investment for companies as shifting to digital and to take their business to the next level.

Why is SEO Important?

A well-organized digital marketing strategy is the key element for an expert marketing manager.

A well-designed digital marketing plan describes how the business will achieve its marketing goals via online channels (search engines, social media, ads, etc. ). 

Therefore, a clear and analytic SEO strategy consisting of both technical and design developments, is the first essential backbone of digital marketing strategy.

Hence, SEO is the primary and the most profitable practice to understand and reach target customers. Through the whole article you’ll find the exact reasons to take the advantage of SEO for the digital marketing strategies and growth of your business in digital. 

Why SEO is Important For Businesses? 

According to the previous stats, the average CTR among Google search results was 3.17%. The latest data shows that “the click-through rate (CTR) of global search ads was at 1.7 percent in the second quarter of 2020. The study stated that in 2019 the CTR was at 2.2 percent. However, do not jump the conclusion such as “The CTR rates decreases, so Ads campaigns are ineffective.” Ads campaigns and PPCs are still effective successful and when combined with a brilliant SEO optimization strategy.

Back to the subject, let’s check some other amazing stats regarding SEO: 

Search engines dominates the majority of all web traffic and in general 53% of websites’ traffic originates from organic search. 49% of purchasers prefer Google, as being one of the biggest online companies worldwide, in order to discover a new product. Please hold tight, above 99% of all internet users click on one of the links in the first search engine results page (SERP). Furthermore, the top result among a Google search results has a 28.5% click-through rate (CTR) which means every 28.5 person out of 100 click the first link they found at the top of Google search.

Plus, the competition is not only at organic search results, but also at social media. Stats indicate that organic search drives over ten times more website traffic than organic social media. Considering another fact that almost 30% of buyers search for local firms on a daily basis, we can also assume the vitality of SEO for local business owners. A great ratio of websites’ pages are informative or promotional ones. Among these tones of landing pages, users really search for trustworthy ones; they do not prefer to be hooked by advertising. Plus most of the users under 35 realize –Clickbait- Catchy ads titles.

The customers searching for an item or service online firstly do research, analyses, compare and decide to purchase, or not. Even relevant information on after-sales services may effect this purchase decision. Therefore, businesses must be persuasive and trustworthy with their websites which should be listed at the very first page of regarding search results. In a way that means the organic online visibility of your brand. Otherwise, advertisement campaigns may cost a company a great amount. 

For instance, in US, which is a very competitive market, a single PPC (Pay Per Click) may cost over 100 dollars depending on the competition level and the industry. Legal firms lead the competition in that field. Depending on the industry, conversion rates across all industries are averagely 8.82%, ranging between 3.25% and 19.19%. Thus, the cost of online advertising is still high for reaching potential customers in comparison to ‘free’ organic search results.

Implementing a whole SEO strategy is more affordable and easy than a massive advertising campaign for especially small businesses. An effective SEO optimization is an excellent marketing strategy which has long term benefits. Therefore, SEO has to be an essential tool for companies having limited marketing budget.

When you target search engines through a successful SEO plan, you can easily track;

  • Whether your site is clicked via a search query, 
  • Whether the pages have been visited or not,
  • Average visit duration (on pages or sites) & total page views & unique visitors 
  • The source of traffic; desktop or mobile, 
  • Bounce rate
  • Her bir sayfada kaç kere aksiyon yapıldığını,
  • Whether the contact or service forms have been filled,
  • Or whether an item is added to the cart or purchased.

Therefore, a detailed SEO plan is a long lasting marketing tool with measurable outcomes for a strong digital marketing strategy and of course for a successful marketing manager.

Can you imagine an ‘ancient’ version of SEO?

Let’s assume: Imagine that a toiler has a store offering tailoring service with unique customization options in London. The tailor doubtlessly should list the pbx and address of the store at yellow pages in order to be found by customers; in addition, it was also possible to advertise on these yellow pages at old days. Resembling Google Ads, right? So, if the store’s ads are published on the frequently used pages of the phone book it will be easier for the potential customers to recognize the tailor-shop. Finally, the tailor should check every phone book and yellow pages in London to guarantee if the ads are recognizable by Londoners 

Luckily today we have Google, SEO and Google Ads for all these processes. SEO content optimization is today’s tailor-made digital marketing solution.

What are the benefits of SEO work?

  • Increase in Sales
  • Growing Market Share 
  • Better User Experience
  • Higher Closing Rates 
  • Cost-Effective Advertising Solutions
  • Local Users Eager to Visit Physical Store After Online Research
  • Contributing to Brand Credibility
  • Supporting Brand Awareness 

Increase in Sales

SEO work is part of the growth strategy. Basically SEO is done to grow and increase sales. Demand will increase, demand will return to sales, sales will return to growth, better quality services or products, and in this way, we will want to turn our company, which has grown like a snowball, into a leading company in its sector. Therefore, SEO is one of the most important ways to increase sales.

So, how does SEO increase your sales?

When we do SEO work, we produce valuable and original content. This content is available on our website and social media. Users who see the content are satisfied with that page, they are interested and spend time on that page. Thus, your page stay rates increase. Click-through rates on different links on the page also increase. When users find valuable information on the page and spend more time, you are automatically marketing to your visitors. Thus, you receive visitors from the appropriate place of the marketing funnel and you start to benefit from the "meat, milk and skin" of that visitor. This helps you increase your sales either directly at that time or in the following weeks together with other integrated marketing activities.

For instance, you conduct a search:

Whether you are looking for something B2B or B2C. You don't need any, but let's say you are looking for a beauty mask. You probably want to get information about this beauty mask first.

“What good is a beauty mask?” or “Where can I find a beauty mask?” or “Can I do it the natural way?” You will make calls like

Let's say I have a website that also produces beauty masks and I need to catch you here. I have to catch you and give you information first, and then gradually I need to create a sense of trust, commitment, and worthiness and gradually get you to visit my page again and go to the sale. Thus, directly or indirectly in the next days and weeks, SEO will increase your sales.

Growing Market Share 

SEO work helps you gain market share. Solving a successful sale is not as easy as it sounds, it has several subcomponents. One of them is to gain market share because when you say let's increase our sales and do everything well, you cannot attract all the consumers to you because you have other competitors.

Therefore, it is important to gain market share gradually and reach a critical mass after reaching a certain market share. For example, as a market place in Turkey, we can count 4-5 brands such as Trendyol, Hepsiburada, N11, Amazon and Morhipo.

We are not very interested in other than these brands because there is the issue of market share. “Let me build a marketplace from scratch and get market share from the market.” It's not easy to say. This requires a tactic and strategy, and there needs to be a space for that. That's why SEO work will help you gain market share in this regard. 

For example, you will enter an organic food business. Creating an e-commerce site, supplying materials and products, constructing the supply chain, investing and carrying out its marketing activities may require very high budgets. Let's imagine that you created a website by deriving from many topics such as the benefits of organic foods, which food is good for what, where it can be found, which organs of the body are beneficial, together with SEO studies.

You have started SEO studies and you are measuring inbound traffic. You see how much of the incoming traffic is interested, maybe you give them forms. “Contact us for more information.” You said and “Sign up for our e-newsletter for our organic food surprises.” You started collecting this request by creating a form. You are not even in the market yet, you did not say “I sell products”, but when you start to create this demand, you actually enter the market and are about to gain market share.

As soon as you connect the SEO work with it, your market share will flow in front of you, whether it is one percent or two. Before you make these investments, you will have done a preliminary laboratory study to see if you can take a serious place in the market with SEO studies. With an SEO study, you will be able to discover how sharp the competition is, how much space it opens for you and where there are gaps.

Better User Experience

SEO can be misunderstood by our friends in the digital advertising agency and consulting industry. SEO should not be a study for technical and search engines. SEO is basically done for the user. An SEO study should be done for that visitor who will visit your website. Hence, the most basic benefit will be to positivate the user's experience, i.e. it will improve the user experience. The user will encounter much more original and satisfying content with SEO work. This work will also be designed according to the user's need for in-page writing, article, blog writing, product narration and service narration flow that is the design within that page. The answer to the question in the user's mind will be given. 

If you want to go to the top of the Empire States tower in New York, you first take an elevator. Then you get off the elevator and go up 145 flights of stairs. After that, you take a 10-15 floor second elevator. As he was climbing that ladder, they placed an attendant on the middle floor.

The only job of that officer is to point up with his hand and say, "Here you go, you can get out of here." means.

So why is this officer doing this job?

After climbing several floors, the visitor begins to question whether he is on the right track. Someone who thinks well of user experience has put a staff there. Here is the physical state of the SEO work done. The process is designed according to user experience. Many studies that increase the user experience, such as using images or videos, supporting them with frequently asked questions, linking to another page on that topic, getting a link to this page from other places, creating a table of contents, thinking that you may not know what that topic is while explaining another topic, are done thanks to SEO. . Therefore, even if you do not turn it directly into money, it can keep the user experience at a high level with SEO work, thanks to an effect that will grow like a snowball for many years, and thus, a positive self-effect is constantly created. 

Higher Closing Rates 

Closing rate is a terminology that is used very seriously especially for sales professionals. The closing rate is the rate of your customer's positive response to the offer, in cases where an offer is made during the meeting of that opportunity.

So how does SEO supports sales?

When a user visits your website, a perception about you occurs in his mind. In this context, you should have reflected your brand identity on your page together with the SEO work. When you reflect, that is, when the user really feels and perceives it, you give the message. Even if you do not describe your service at all, you will be introducing yourself with many elements such as the design of your page, the flow of questions, your expression styles, their smoothness, the chosen color palette and visuals. These elements enrich the user experience of the other party. When the visitor feels these counter-elements, they have a positive perception about you.

For example, an advertisement for a beverage brand appeared on television. If that beverage brand always examines the concept of family, it establishes a contact with the audience and the people watching that advertisement will throw that brand into the basket when they go to the market with their family today and tomorrow. This is the main reason why SEO work also brings a higher sales closing rate.

Thanks to SEO work, you indirectly present your brand identity to your visitor. When similar offers come, even if you are ten percent expensive, your visitor will say, “This company will not let me down. He supports me when there is a problem.” perception occurs.

Cost-Effective Advertising Solutions

One of the cost reduction techniques is SEO work.

About SEO work: “Is SEO work done for free?”, “Do we not spare time for the game?”, “Do we not spend effort?”, “Do we not employ professional people within our organization?” or “Can we get professional services from agencies like Albert Solino in this regard?” Questions like these may pop up in your mind.

Yes, these are all true, but remember that when you want to sell a product or service, the first thing that usually comes to mind is to advertise it. SEO is a concept that should be included in the marketing mix. 

Let's say we are going to advertise on digital media. Let's say we sell white cheese to Ezine. We advertise it because “feta cheese” is a very searchable word.

Well, at the same time, if I rank at least in the top 3 of Google searches with SEO work, will there be a need to advertise?

Google has search metrics. Advertising strategy should be quite minimal. Therefore, when I have allocated an advertising budget of 10.000 TL per month, when I support the same ad with SEO work, more traffic can turn into sales with an advertisement of only 2.000 TL. At this point I can get organic and ad traffic in bulk.

So SEO saved me $8,000 in this example. 

Local Users Eager to Visit Physical Store After Online Research

This item is very important especially for local and local businesses. At this point, mobile calls should also be taken into account. There are more and more mobile moments. For example, you go to a place and you search for “the best restaurant” on the way and find out immediately. 

For example, you went on vacation. You had flip-flops on your feet and they fell apart on the way. You need to buy new slippers from the nearest place immediately. Now you will call local vendors to see where it is available. So you will need to find local vendors related to the product or service you are looking for.

So how does SEO work promote this?

When you do SEO work, as soon as you rank high in Google, especially in the mobile search section, the user clicks on two or three sites that come up at the top without going into too much detail and quickly sees whether they are reliable. When he trusts and sees that what he is looking for is there, he will want to go to the contact page and product service page and find you. Like making a reservation for a restaurant, he will want to go directly to the store and procure that product or service from there immediately. Therefore, it is very important to rank high in search among local users.

In the basic search result extraction algorithms used by Google, local search, that is, your geographical location and the geographical equivalent of your query are very important metrics. So, when you query in different cities, you can get different results. The result that comes out in the top 35 in a county may be in the top 10 in another county.

Therefore, you need to act with this in mind. If we do SEO work on Google for local product or service suppliers, physical store visits will also increase by 100%. That's why you should do local SEO studies in order not to neglect it and give it the importance it really deserves. yerel SEO çalışmaları yapmalısınız.

SEO Builds Brand Credibility 

How do you trust a brand?

If you have used that brand before, if you have benefited from that brand's service and are satisfied, if you have had good experiences when you shop again and again, you have a brand credibility.

So, how can you ensure this brand credibility for a product or service that you have never used before? How does trust build when any two people first see each other physically? 

Confidence is formed with facial expressions and the other party's attitude, behavior, attitudes and clothes. For example, no matter where you are, even if you see a scruffy person, it is not possible to trust this person with ripped trousers, his shirt is out, oily on one side and a hole in one side. Just like in this example, in an SEO study, a website visitor looks for reliability on the website he enters. Reliability as well; It is about whether he finds it there in terms of information in a tidy manner, whether this content is presented to him with a perfect user experience, whether he can reach the amount of information he seeks at the speed he seeks.

Think of it like two people seeing each other. Let's say there are those who dance in pairs in the dance environment. This is the choice of knights at dance nights. Even if the couples do not know each other, they dance with each other by changing partners so that they both practice and learn the dance figures better. For example, a new song has started, and you invite people to dance with someone who comes in front of you at that moment and who has a good shape, schema, outfit and mood, that is, people who you think can provide the dance rhythm. You can dance between 2-3 people you come across. If you don't go around the whole dance hall and look at 500 people one by one and don't decide after that, the song is already over. As in the same example, those who rank at the top of Google search with SEO work automatically gain brand credibility. 

Google and other search engines rank the content they think is most relevant and most reliable to the user's query. So the moment you come out on top, you really build brand credibility. 

Supporting Brand Awareness 

In more standard products or services, you can make the purchase of that product or service without brand awareness. For example, if you are hungry and looking for something to fill your stomach, and you say what pizza place is near me, maybe you can go and get it from the first place you find. Otherwise, you can search directly for Domino's or Little Caesars, which means having brand awareness. 

If we are on the first page and at the top when we do SEO, the user looks at our content and site layout as soon as he enters our page. After the user likes the site, he also considers your brand name. 

Since SEO work is a whole, it includes many topics such as content, images, video, speed and code management. Thanks to these parameters, it also provides a very serious opportunity to increase the awareness of the brand. 

Why is it Important to Rank High on Google?

Ranking high on Google is important for visibility and awareness. To purchase any service or product or to get information about that subject, you must be involved in the marketing funnel we call AIDA (Attention, Interest, Desire, Action). Let's say you have developed enough technology to send a rocket into space, but no country or institution in the world knows about it. No one knows how you will get into space and what you have done. At this point, you should create awareness, recognition and visibility. You cannot reveal your own awareness without climbing to the top of Google. You cannot put it in front of those who want to buy it, as if you were opening an exhibition for yourself. For example, in a grocery store, “I have beautiful tomatoes.” If it is not called and tomatoes are not displayed, but it is wanted to be sold, this is against visibility. Even if there are 50 more tomato sellers in front of you, the consumer must leave those 50 sellers and come to you, but this is not possible. Therefore, it is indispensable to rank high on Google.

As Albert Solino, we conducted a research to complement our digital agency activities. In this research, we crawled and analyzed about 100,000 different websites, and scrutinized those 100,000 different websites for about 10,000 different keywords. Some were subjected to a more in-depth analysis, while others were subjected to a broader general analysis. We've done research on how much traffic you get on average on Google for a specific keyword.

According to our findings;

  • The first-ranked page on Google alone gets about 35 percent to 40 percent of organic search traffic for that query. 
  • The second-ranked page in Google searches alone attracts 18 to 20 percent of inbound traffic related to organic searches. 
  • Üçüncü sırada çıkan web sitesi ise gelen trafiğin yüzde 10 ila 12’sini tek başına alıyor. İlk üç sırayı topladığımızda trafiğin yüzde 50’sinden fazlası ilk üç sırada zaten çekilmiş oluyor.
  • Ranking fourth gets you 8 percent traffic.
  • When you come out in the fifth place, you can attract 6 percent of the traffic. 
  • When you come out on the sixth rank, you get about 5% organic traffic.
  • When you come out in the seventh rank, 4 percent traffic comes to you.
  • When you come out in 8th place, 3 percent, that is, 3 out of every hundred queries click on you. 
  • When you come out in the ninth rank, you get 2 percent traffic.
  • When you exit in the tenth place, approximately 1.5 percent traffic comes to you.

When you collect the first 10 rows more or less, 95-98 of the traffic emerges. In this sense, he says that Google completely causes clicks in the first page results and other results pages are not looked at. 

Ranking on the first page of Google is vital. There are some criticisms at this point. The first critical is to be in the top 3, the second critical is to be on the first page. Let's say you are publishing a page and that page ranks 4-5 in Google. appears on the page. You have to look at how competitive a search query this is. If the competition is very low and you are still on the fifth page, you have serious problems in terms of SEO. 

Let's say you're in a very competitive field and you're on page four, page five. Actually, you're in a good place because it's 4-5 on a highly competitive page on Google. If you even go to the page, it means you have come to a good point to jump. Therefore, an SEO study that you can do from there is promising in raising you to higher positions. 

Let's detail it now.

You're in a very competitive environment and you're ranked 4-5 in that query. You're next in line, but maybe that query isn't something you need to compete against. There is an area where you can easily put yourself on the top rank or first page in Google with SEO work. You can use your page to capture that area, so you can rank your first goals higher on Google, not in the word that comes to mind, but in another query with a search volume that will turn sales or generate serious organic traffic for you. 

How to Grow Business with SEO?

Let's say you are going to open a store and you expect your store to be visited by many people. You have two options; Champs-Elysée street in Paris and a street in a village in the Alps. Which would be your preference? Of course it should be the Champs-Elysée. You don't search the street of that village when you can open a store on the Champs-Elysée. 

Google is by far the only search engine leader. Therefore, if we are going to do an SEO study, we should be talking about Google. This may change in the future because the internet world is dynamic.

Imagine walking into a shopping mall. The reason you enter the mall is because you got wet in the rain outside and your shoes were soaked with water. Therefore, you want to quickly enter a shoe store and buy a shoe that fits your foot. The mall is a very big place... There are maybe 10-15 shoe stores and it consists of 4-5 floors. Besides, there are very large walking areas and maybe shoes are sold in other clothing stores...  

Search engine optimization is to give the shopping map to the person who wants to buy shoes, accompany and learn the size of your shoes. Therefore, as a consumer, when you enter the shopping mall, with the flick of a finger (with one click), you are putting what you need in front of you with SEO. 

In fact, within the scope of SEO, which is the sub-title of digital marketing, you should be the pole star and highlight the most appropriate search result in the mind of the searcher. For example, creating a Google my business account is perhaps the most effective way to rank higher on Google maps and gain visibility in Google Search local results. You can be successful by making a new product, service or information provider, namely the owner of the website, appear at the top of Google searches for search concepts.

How SEO Works? 

How to do SEO? 

  1. Make sure your website is located in Google's directory and is accessible from all devices.
  2. Check the technical infrastructure and reliability of your website.
  3. Create your sitemap and help Google find your sitemap.
  4. Set keywords that your target audience can find you.
  5. Perform analytics about your competitors and keep your analytics up to date.
  6. Create original and accurate page titles.
  7. Correctly describe and summarize your page content.
  8. Optimize the images you use in terms of size and appearance.
  9. Provide high-quality, authentic content to your visitors and determine your site hierarchy.
  10. Determine your on-site and off-site link strategies.

For Google, SEO means correctly reading the search intent in the mind of the users and getting the most accurate result in front of them. 

When it comes to search engine optimization, “Google SEO” comes to our mind right away. When we call search engine optimization in all countries except China, we actually mean Google SEO works.

In this guide, we will focus on optimizing your site for Google, as Google is by far the leading company in the search engine market. 

Well, did you know that Google's algorithm has more than 200 ranking factors? 

It relies on an algorithm that takes relevance, page load speed, and more into account when determining the "best search result". So, let's start the optimizations that the algorithm likes in Google SEO work. 

Google RankBrain Concept 

RankBrain is Google's Machine learning-based search engine algorithm approved by Google in 2015. Rankbrain allows to find what a user wants and give them the best results for that search.

That's why it's important to make Google happy and the reader happy. 

b) Original Content

Is it enough to create a 3,000 or 5,000 word content stream? Let's answer right away, No!

If the content you have prepared is already reproducing information on other sites on Google, why would it rank you higher?

A footnote should be made immediately. 

If you can't be unique in highly competitive words, you won't be able to rank well. However, since there is little user search in words with low volume and competition, you can rank high with a small probability.

How to Measure SEO Performance and Results?

Ranking high on Google provides you very serious positive repercussions such as:

  • Higher number of visitors, 
  • Increase in stay on page
  • Google's increasing value to you,
  • Increase in the rate of re-visiting your page,
  • Increase in the average amount of time spent on the page,


 

Therefore, ranking high in Google should be the sine qua non and goal of SEO work. 

On the other hand, SEO has to be an indispensable strategy of increasing sales and growth for companies. 

So how do we know if these metrics are working or not? What do we need to observe? 

Basically you can track 3 metrics. 

Total Clicks

The purpose of SEO is to drive more traffic from Google. One of the most accurate ways to see how much traffic we're driving from Google to our pages.

"Total Clicks" in Google Search Console.

Search Console Tıklanma Sayısı

This metric shows exactly how many people clicked on your site on Google's search engine results page (SERP) and how much organic traffic your site received.

If your click-through rate is increasing, it shows that your SEO efforts are correct.

It's not just limited to that. 

You can also see the number of views and average clicks of your website or all of your pages. 

Görüntülenme sayısı ve Ortalama Tıklanma Oranı

Organic Traffic

Organic traffic is another way to measure how much traffic you get in the organic dimension where ads are not included in Google searches. 

For this metric, you can easily use the Google Analytics tool.

Organik Trafik Google Analytics

Although the “Total Number of Clicks” in Search Console and organic traffic in Analytics measure the same thing, they do it with different calculations. 

Let's detail it now.

"Total clicks" measures traffic from Google only. 

But “Organic traffic” measures by taking into account all search engines (including Yandex, Bing, etc.).

That's why it's necessary to look at total clicks and organic traffic at the same time when tracking performance. 

UX Metrics

Following user experience signals will definitely help you improve the performance of your pages. Average Time Spent on Page and Bounce Rate show us an important way.

Average Time On Page: The average time users spend viewing a specified page or screen, or a set of pages or screens.

Bounce Rate: Percentage of single-page sessions with no interaction with the page. The duration of the immediate exit sessions is 0 seconds.

You can find out how your users or customers who come to your site interact with all the pages on your site with the signals in the Google Analytics tool. 

 

What is On-Page SEO?

Commonly done on-site SEOs are studies where we optimize title tags, content, internal links and URLs, ie permalinks.  

On-Page SEO, in short, is optimizing the content on our web page for search engines, readers, users or potential customers. 

Why is On-Page Seo Important?

No matter what keyword we search for today, with high or low competition. We'll see that almost all of the top-ranked pages use this exact keyword in their title tags.

Moreover, we also see the keywords in the URL structure of the page we clicked on.

On Page SEO

These are already the most basic applied on-page on-page SEO studies. Google bots will crawl your page specifically for certain words and phrases. It provides a more accurate understanding of your content when search bots see the keyword you are competing with again and again. Of course, we shouldn't overdo it.

While optimizing our content within the scope of on-site SEO work; user experience, user behavior should be taken into account. As a result of these analyzes, bounce rate, wait time, search intent, page load speed and of course click-through rate etc. Internal SEO studies should be done by considering all the elements. 

Then we can begin to consider how to optimize basic on-page SEO efforts. 

If you manage your website through WordPress, you can start by installing the Yoast SEO plugin. Yoast makes it easy for you to set the titles, focus keywords and description tags of your website pages. But you must not forget this. Yoast and similar plugins should not be seen as a miraculous plugin that automatically optimizes all your pages. 

Let's say we have installed the Yoast plugin. 

It is very important that our title tag (Tittle Tag) is on the first page. If we want to tell Google that our page is about the keyword we are targeting, we need to use our keyword in the title tag. 

Site İçi SEO Başlık Etiketi

Since the keyword we have targeted for this page is "brand positioning", the keyword must be included in the meta title tag. 

Meta Tittle -Başlık Etiketi Örneği

Improve Your Meta Description

A simple way to tell that the answers to the queries that users are looking for are in your content is the "title description" part, which we call "Meta Description". Although it is not as important as the title tag, Google sometimes automatically changes this part and shows it in the search results, depending on the searched words. 

Meta Açıklama

It is worth noting that this change is not a ranking factor.. 


Matt Cutts, Google's Software Engineer, states that there is no ranking factor by explaining that "Google does not use the keyword meta tag as a web ranking factor".


Well, you might ask the question, why are we improving it? They skim your description to see if users, customers, or readers will click through to your content. It is a factor that improves the click-through rate. 

So why bother with creating a description?

Because people use your description to understand whether they will click on your result. 

The keywords you will use in your descriptions are displayed by Google in bold according to the result the user is searching for. You can get more clicks if used correctly.

Meta Açıklama SERP

If you overuse your keywords in an irrelevant way, you will harm your content. You should not make the mistake of using your main keyword 100 times on your page. 

Let's take an example of misuse. 

Alakasız Anahtar Kelime

Make sure to use variations of your keywords

For example, in this blog post, our keyword is used with variation.

Anahtar Kelime SEO

Let's elaborate with another example.

Let's say focused on the keyword "digital transformation" and optimized within that keyword framework

You want to use variations of the term “digital transformation” in your content planning:

  • Digital transformation near me
  • Global digital transformation
  • Digital Transformation in Businesses and Institutional Structures

Important: While doing Google SEO work, you can type your keyword into the Google search bar, discard it according to the suggestions and increase the variations. This is how you can expand a keyword that will be useful for your content.


Anahtar Kelime Varyasyonları

Content Quality

Unless you're new to SEO, you've always heard of "high quality content". 

Google wants to see content that fully answers the topics people are searching for and questioning. He always gives them a chance. 

Sometimes basic SEO studies are sufficient in areas where competition is very low. 

What about areas where competition is high? 

Here are the parameters that make the difference, here comes into play. The most important of these is original and comprehensive content.

You may be setting up SEO rules very well. In fact, your website's SEO compatibility may be very good. But if you don't have original and transformative content, it will be very difficult to rank high in competitive keywords.  

Here another question arises. What is quality content?

In two words: 

Original and Comprehensive...

a) Comprehensive Content

As a team, we have worked on 100s of products, services or blog pages. 

An industry study confirms that comprehensive content has better Google positions. 

As a result of the relationship between the ranking of the content according to the number of words, he says in the studies that comprehensive content is more prominent.

First of all, the issue to be considered regarding the comprehensive content,

It is necessary to create content plans by putting yourself in the shoes of the reader and the customer. Does it meet what the reader and customer want? We must constantly ask ourselves the question.

For example, let's say you google for "SEO rules" or "SEO examples".

“The 20 Most Important Successfully Implemented SEO Rules” and “What Are SEO Rules?” There is a huge difference in content.  

In addition to the SEO work done, when you make it easy to read; that is, when we divide the content into certain sections and turn it into content that answers questions quickly, Google will understand the scope of our content more easily. 

What is Off-Page SEO?

Off-Site SEOis optimization work performed outside the website with the aim of further raising the ranking of a website.  

In order to ensure that Google percives your website as reliable and authoritative, we create suitable Off-page SEO plans.

Why Off-Page Seo is Important?

Although the algorithmically net weight of backlink and backlink query studies is not disclosed, it is clear to everyone that Google has an important ranking factor.

Google states that they use other off-page SEO signals to grow your website.

The main strategies you can optimize off-page SEO are:

If you really want your ranking to go up, backlinking for off-site SEO is pretty important. 

The question of whether social media signals help rankings by Google is very confused. 

5,000 Facebook likes, 5,000 Instagram likes can be bought today, would Google's advanced algorithms allow this manipulation?

Of course not. Therefore, it is very important to get backlinks from reliable and authoritative sites.

What is Technical SEO?

The most important goal in technical SEO is to ensure that search engines easily find, crawl and index all the pages on your website correctly and in the way we want.

We follow the control of all these studies with the Google Search Console tool.

Google Search Consoleis a control panel that we can monitor from the indexing of our site and page on Google to your organic ranking. 

Measure & Optimize Page Speed

We all have little tolerance for a website with a slow loading speed. Therefore, it has become one of the important parameters for SEO. 

We can see this with the metrics "Google pagespeed insights" tool. Do not focus only on a value between 0-100, which is presented to us here. It can list all the parameters that affect that value or make that value less.

Site Architecture and Internal Link Structure are Important in Technical SEO. 

Website architecture is not that important when we have a new site and only 3-4 pages. However, when our page number finds 3-digit or 4-digit numbers, that's when architecture becomes important.

You need to create a hierarchy. This is actually the basis of creating categories on e-commerce sites. And pillar page structures are established with prioritization. If you are a service company, you highlight your service page with the link you make on your blogs. If you are selling products as e-commerce, you should make the linking setup of the products you want to highlight. When e-commerce SEO techniques are applied correctly, you can increase your sales potential.

There is only one criterion, it is necessary to make internal links keyword rich. Links are made accordingly. 

To give an example; we have 2 separate pages on your own site. The name of one of our page is “What is SEO” let our other page name be “SEO Agency”.

While linking between our own pages here, we should not embed the link in the word here by writing what is SEO to our content, you can access it here. Whatever our keyword is, we should link the word that contains the text in this context. 

Optimize For Mobile

You should start by stating that. Google's algorithm is mobile-first. So if your site loads fast on desktop but slow on mobile, Google will consider your site slow.

Where we see this is the"Search Console". You can also use Google's“Mobile-Friendly Test”tool.

If you find that your site is not mobile-friendly as a result of your searches, this is a parameter you should write at the top of the improvement or optimization process.

In summary, if the technical SEO part is bad, you can rise to a certain point in the ranking, no matter how comprehensive and original your content is. Sometimes you may not even be ranked.

That's why;

Website architecture, sitemaps, page speed, mobile compatibility are very important for technical SEO..

Top SEO Rules

Even though there are 100s of ranking factors in the Google algorithm , expertise is not required for each one. Here, the most important rule is to apply and observe the prominent ranking factors that have the greatest impact as a result of experience. As a result of the applications, we can see which SEO rules contribute more and which contribute less. Since we are involved in 100's of content works as a team, we do SEO on 6 basic issues.

Relevant Content for Search Intent Matching

Ranking increase will be better if your content matches what the searcher is currently looking for. Google uses “User Experience Signals” to see if people are interacting with your content differently. 

To sum up, when we apply the two most important pillars of the content correctly, you will have a great advantage over the competition.

Mobile-Friendly Website

Bu bazen korkulan bir iyileştirme olsa da Google, “ Mobil Uyumluluk Testi ” bizi burada kurtarıyor. Burada sayfamızı sorguladığımızda hangi parametrelere göre iyileştirmeler yapıp yapmadığımızı söylemektedir.

Backlinks

Another SEO rule of thumb is backlinks, there are references we specify in Resumes. When entering the relevant company, they perform a reference scan. And they look for the references that you wrote in the last stage. If our references say good things about us there, their contribution will be better. Google takes this driving factor into account when listing pages in the top 10. And it takes into account the number of backlinks, in other words the number of backlinks.

Search engines, such as Google, measure these votes and they use them to figure out which pages deserve to be in the top 10.

The more backlinks your content or site receives, the more likely it is to rank well in search engines results.

Link Text

In the contents , Google uses anchor text to understand and weigh what information a page is about.

In fact, the message that the link texts give to Google is; other sites and pages are linking to this page with anchor text. I think the subject of the link text given to this page is related to this topic. 

Website Load Speed

The loading speed of your website is now a very important ranking factor. In particular, how fast your page loads on mobile devices is a key trigger.

In summary, for this rule, it should be said that “page speed is a ranking factor for mobile searches.”

Keyword Usage

If you want to rank for a keyword, you must use that keyword on your page.

Otherwise, Google won't know your page is related to that keyword.

Another thing to remember: you don't need to use your exact keyword every time. Actually, it is best to include variations of your main keyword in your content.

For instance, if your keyword is "What is SEO", you will also need to use terms such as "SEO Examples" and "SEO Rules".

Best SEO Practices & Examples

If you want the content you will prepare to stand out, it is absolutely necessary to deal with trending topics.

These topics always list within the search results

  • Lists 
  • The comprehensive set of tips  
  • The techniques 
  • The recipes, 
  • The "step-by-step" guides... 

These have always been content titles that will grab the attention of readers. When this type of content starts to receive high traffic, some websites may even give you links.

Explaining each step is detailed, and if you add originality, your content will come to the fore step by step.

Including Data in Content

It is very important that you support your content with data and support it with references. The first step to comprehensive content begins with data.

Following The Trends

For example, in the market dominated by dental aesthetics or smile design searches in the past years, the "Hollywood smile" suddenly became a trend. Many dentists and clinics have created blogs on this subject. Shared on social media. That's why creating content that catches the agenda is very important.

Visual Content

An infographic should not come to mind when it comes to visual content. Videos, flowcharts, diagrams and screenshots are all parameters that will empower your content. 

What is SEO Consulting?

As a business owner, you can ask yourself these questions:

SEO is not valued like other administrative resources. Some managers may question the role SEO plays in corporate marketing and sales. Accepting new changes can be difficult, especially when things are going well for companies. 

Based on these question marks, "What is SEO Consulting?" You need to learn the answer to the question. 

  • Progress in SEO as a business cannot happen in a day. 
  • The level of progress emerges when the consultancy company adapts to the consultancy firm. 
  • SEO consultancy is not a one-time activity.

What is SEO Consulting? 

We are in a rapidly growing digital environment. When it comes to digital marketing and search engine optimization, the competition is getting fiercer. Everyone, from local businesses to industrial factories, is now competing in SEO.

More visitors mean more potential sales. That's why it's more important than ever to rank high in search engines. In the digital age we live in, it is not necessary to stand still, but to be ahead and different. 

An SEO agency plans, implements and manages the general seo strategies which includes digital website marketing, content marketing, backlink creation and keyword strategy e.g. A professional Seo agency is the most important milestone in growth of a business and for attracting potential customers.  

What is an Enterprise SEO Service?

Moving from general SEO solutions to enterprise SEO solutions is a big step for many businesses. Transitioning from standard to corporate SEO solutions opens up brand new avenues of success, as well as the growth of your company. 

If you want to continue to enjoy the benefits of SEO, SEO Servicesit would make sense to raise it to the corporate level. In this way, if you want to appear in highly competitive search results for your products or services, you can take advantage of corporate SEO consultancy. 

Corporate SEOA more competitive and classic approach than traditional search engine optimization is displayed. Pages are optimized for keywords with higher search volume and competition rate.

  • Aggressiveness is the highlight of corporate SEO consulting. 
  • Special statuses, website and conversion analysis are done. 
  • SEO-based copywriting should be done very well. 
  • Assets such as videos, images, maps etc. are necessarily taken into consideration.
  • New content needs to be created once a week, but at worst once a month.
  • The real challenge for enterprise SEO is not competing in the highly competitive search results in the field. The challenge is more to create and discover a suitable target audience.

    Explore!

    SEO Consulting If you want to have all the information related to the services we provide”SEO Consulting" page will be interesting for you.

Albert Solino's
SEO Consulting Services

Our clients generally seek SEO Consulting for the following conditions:

  • Higher rankings at Google search results and online visibility amoung results,
  • New opportunities
  • Creating comprehensive results with informative content; 
  • Improving customer conversion rates
  • When they are considering designing or commissioning a site, they request services.

Albert Solino’s SEO Consulting Services 

  • Each website is different for us. Therefore, the SEO plan will of course be different. 
  • We start with a roadmap approach that tells you where you are right now, where you need to go and how you can get there. 
  • We create a roadmap for SEO success. After the audit is completed, we prepare an improvement plan, starting with the elements that will create the right effect as soon as possible. Our road maps; We plan by taking into account our customers' current ranking and target ranking. Thus, we make both short and long term SEO plans. 
  • Our team delves into our clients' websites to find search engine optimization and areas for improvement. Our controls covers many subjects such as on-page optimization, off-page optimization, backlink, site structure, etc.
  • We perform keyword research and planning. To help develop a plan to rank higher and get more traffic, our SEO experts determine which keywords will make the most sense to rank.
  • We conduct studies such as competitor analysis. We research what competitors do well and what they do not.
  • Transparency emerges as a concept that we attach great importance to in our SEO consultancy services. Our aim is to accurately convey where the customer is, what stage he is at and what we plan to do. In this context, we hold a weekly meeting. 

Expert SEO Team 

  • They devise content plans that will satisfy both users and customers at the other end of the search engine, and a Google algorithm.
  • Editions marketing goals in a measurable, realistic and achievable way.
  • It analyzes the customer's search trends, goals, competitive position in the industry, brand awareness and brand competitive advantages well.
  • It is focused on pulling up search engine rankings, increasing brand awareness and transforming. 

Whether you are a one-man e-commerce firm or a fifty-year-old, third-family-run machine builder firm, you have an opportunity to focus on SEO.

Finally, is SEO a good investment tool?

The answer is definitely yes, SEO is a good investment tool. If done right, it will significantly increase your income. That's why we recommend collaborating with the right SEO agencies to optimize your site.

If you want to get Social Media Consultancy along with SEO, contact Albert Solino social media experts.

Find out more about our services!

Digital Marketing Agency Services: SEO and Website Management, Brand Positioning and Brand Strategy, Creative Services, Industry and Competitor Analysis, SEM Service, Remarketing, Retargeting, Social Media Management, Google Search Console Management, Google Ads Management, Performance Marketing, Content Marketing and Email Marketing .

SEO Agency Services: Keyword Research Strategy, On-Page SEO, Off-Page SEO, E-commerce SEO and Content Planning

DIGITAL MARKETING CONSULTANCY Services: Grow Your Business with Google Ads, Dominate Search Results with SEO (Search Engine Optimization), Personal E-Mail Marketing Studies, Social Media Management & Content Marketing Strategies with Our Experienced Teams.

FAQs ABOUT SEO

What is SEO?

SEO means Search Engine Optimization and Seo enables individuals or companies to attract potential customers to their businesses by improving the page ranking of the related website in organic search engine results (SERP).

How SEO Works? + Critical SEO Techniques

When it comes to search engine optimization, we immediately think of "Google SEO". When we say search engine optimization in all countries except China, we actually mean Google SEO work.

Well, did you know that Google's algorithm has more than 200 ranking factors?

On-Page SEO

Content Quality

Google RankBrain Concept

Original Content

Content Optimization

Off-Page SEO

Why Off-Page Seo is Important?

Technical SEO

Semantic SEO

Measure & Optimize Page Speed

Site Architecture and Internal Link Structure are Important in Technical SEO.

Optimize For Mobile

These are just a few items...

What is On-Page SEO?

On-Page SEO, in short, is optimizing the content on our web page for search engines, readers, users or potential customers.

What is SEO Service?

Albert Solino’s SEO Consulting Services 

  • Each website is different for us. Therefore, the SEO plan will of course be different.
  • We start with a roadmap approach that tells you where you are right now, where you need to go and how you can get there.
  • We create a roadmap for SEO success. After the audit is completed, we prepare an improvement plan, starting with the elements that will create the right effect as soon as possible. Our road maps; We plan by taking into account our customers' current ranking and target ranking. Thus, we make both short and long term SEO plans.
  • Our team delves into our clients' websites to find search engine optimization and areas for improvement. Our controls covers many subjects such as on-page optimization, off-page optimization, backlink, site structure, etc.
  • Anahtar kelime araştırma ve planlaması gerçekleştiriyoruz. En üst sıralarda yer almak ve daha fazla trafik alabilmek için plan geliştirmeye yardımcı olmak adına profesyonel SEO uzmanı/SEO uzmanları hangi anahtar kelimelerin sıralamada en mantıklı olacağını belirliyor.
  • We conduct studies such as competitor analysis. We research what competitors do well and what they do not.
  • Transparency emerges as a concept that we attach great importance to in our SEO consultancy services. Our aim is to accurately convey where the customer is, what stage he is at and what we plan to do. In this context, we hold a weekly meeting.
SEO Consulting

We are in a rapidly growing digital environment. When it comes to digital marketing and search engine optimization, the competition is getting fiercer. Everyone, from local businesses to industrial factories, is now competing in SEO.

More visitors mean more potential sales. That's why it's more important than ever to rank high in search engines. In the digital age we live in, it is not necessary to stand still, but to be ahead and different.

An SEO agency plans, implements and manages the general seo strategies which includes digital website marketing, content marketing, backlink creation and keyword strategy e.g. A professional Seo agency is the most important milestone in growth of a business and for attracting potential customers.

Top SEO Rules

Even though there are 100s of ranking factors in the Google algorithm , expertise is not required for each one. Here, the most important rule is to apply and observe the prominent ranking factors that have the greatest impact as a result of experience. As a result of the applications, we can see which SEO rules contribute more and which contribute less. Since we are involved in 100's of content works as a team, we do SEO on 6 basic issues.

Relevant Content for Search Intent Matching

Ranking increase will be better if your content matches what the searcher is currently looking for. Google uses “User Experience Signals” to see if people are interacting with your content differently.

To sum up, when we apply the two most important pillars of the content correctly, you will have a great advantage over the competition.

Mobile-Friendly Website

While this is an improvement that is sometimes dreaded, Google's "Mobile-Friendly Test" saves us here. When we query our page here, it tells us according to which parameters we have made improvements.

Backlinks

Another SEO rule of thumb is backlinks, there are references we specify in Resumes. When entering the relevant company, they perform a reference scan. And they look for the references that you wrote in the last stage. If our references say good things about us there, their contribution will be better. Google takes this driving factor into account when listing pages in the top 10. And it takes into account the number of backlinks, in other words the number of backlinks.

Search engines, such as Google, measure these votes and they use them to figure out which pages deserve to be in the top 10.

The more backlinks your content or site receives, the more likely it is to rank well in search engines results.

Link Text

In the contents , Google uses anchor text to understand and weigh what information a page is about.

In fact, the message that the link texts give to Google is; other sites and pages are linking to this page with anchor text. I think the subject of the link text given to this page is related to this topic.

Website Load Speed

The loading speed of your website is now a very important ranking factor. In particular, how fast your page loads on mobile devices is a key trigger.

In summary, for this rule, it should be said that “page speed is a ranking factor for mobile searches.”

Keyword Usage

If you want to rank for a keyword, you must use that keyword on your page.

Otherwise, Google won't know your page is related to that keyword.

Another thing to remember: you don't need to use your exact keyword every time. Actually, it is best to include variations of your main keyword in your content.

For instance, if your keyword is "What is SEO", you will also need to use terms such as "SEO Examples" and "SEO Rules".

SEO Practices

Sample for Quality Content

If you want the content you will prepare to stand out, it is absolutely necessary to deal with trending topics.

These topics always list within the search results

  • Lists
  • The comprehensive set of tips
  • The techniques
  • The recipes,
  • The "step-by-step" guides...

These have always been content titles that will grab the attention of readers. When this type of content starts to receive high traffic, some websites may even give you links.

Explaining each step is detailed, and if you add originality, your content will come to the fore step by step.

Including Data in Content

It is very important that you support your content with data and support it with references. The first step to comprehensive content begins with data.

Following The Trends

For example, in the market dominated by dental aesthetics or smile design searches in the past years, the "Hollywood smile" suddenly became a trend. Many dentists and clinics have created blogs on this subject. Shared on social media. That's why creating content that catches the agenda is very important.

Visual Content

An infographic should not come to mind when it comes to visual content. Videos, flowcharts, diagrams and screenshots are all parameters that will empower your content.