A well-organized digital marketing strategy is the key element for an expert marketing manager.

A well-designed digital marketing plan describes how the business will achieve its marketing goals via online channels (search engines, social media, ads, etc. ). 

Therefore, a clear and analytic SEO strategy consisting of both technical and design developments, is the first essential backbone of digital marketing strategy.

Hence, SEO is the primary and the most profitable practice to understand and reach target customers. Through the whole article you’ll find the exact reasons to take the advantage of SEO for the digital marketing strategies and growth of your business in digital. 

Why SEO is Important For Businesses? 

According to the previous stats, the average CTR among Google search results was 3.17%. The latest data shows that “the click-through rate (CTR) of global search ads was at 1.7 percent in the second quarter of 2020. The study stated that in 2019 the CTR was at 2.2 percent. However, do not jump the conclusion such as “The CTR rates decreases, so Ads campaigns are ineffective.” Ads campaigns and PPCs are still effective successful and when combined with a brilliant SEO optimization strategy.

Back to the subject, let’s check some other amazing stats regarding SEO: 

Search engines dominates the majority of all web traffic and in general 53% of websites’ traffic originates from organic search. 49% of purchasers prefer Google, as being one of the biggest online companies worldwide, in order to discover a new product. Please hold tight, above 99% of all internet users click on one of the links in the first search engine results page (SERP). Furthermore, the top result among a Google search results has a 28.5% click-through rate (CTR) which means every 28.5 person out of 100 click the first link they found at the top of Google search.

Plus, the competition is not only at organic search results, but also at social media. Stats indicate that organic search drives over ten times more website traffic than organic social media. Considering another fact that almost 30% of buyers search for local firms on a daily basis, we can also assume the vitality of SEO for local business owners. A great ratio of websites’ pages are informative or promotional ones. Among these tones of landing pages, users really search for trustworthy ones; they do not prefer to be hooked by advertising. Plus most of the users under 35 realize –Clickbait- Catchy ads titles.

The customers searching for an item or service online firstly do research, analyses, compare and decide to purchase, or not. Even relevant information on after-sales services may effect this purchase decision. Therefore, businesses must be persuasive and trustworthy with their websites which should be listed at the very first page of regarding search results. In a way that means the organic online visibility of your brand. Otherwise, advertisement campaigns may cost a company a great amount. 

For instance, in US, which is a very competitive market, a single PPC (Pay Per Click) may cost over 100 dollars depending on the competition level and the industry. Legal firms lead the competition in that field. Depending on the industry, conversion rates across all industries are averagely 8.82%, ranging between 3.25% and 19.19%. Thus, the cost of online advertising is still high for reaching potential customers in comparison to ‘free’ organic search results.

Implementing a whole SEO strategy is more affordable and easy than a massive advertising campaign for especially small businesses. An effective SEO optimization is an excellent marketing strategy which has long term benefits. Therefore, SEO has to be an essential tool for companies having limited marketing budget.

When you target search engines through a successful SEO plan, you can easily track;

• Whether your site is clicked via a search query, 
• Whether the pages have been visited or not,
• Average visit duration (on pages or sites) & total page views & unique visitors 
• The source of traffic; desktop or mobile, 
• Bounce rate
• Her bir sayfada kaç kere aksiyon yapıldığını,
• Whether the contact or service forms have been filled,
• Or whether an item is added to the cart or purchased.

Therefore, a detailed SEO plan is a long lasting marketing tool with measurable outcomes for a strong digital marketing strategy and of course for a successful marketing manager.

Can you imagine an ‘ancient’ version of SEO?

Let’s assume: Imagine that a toiler has a store offering tailoring service with unique customization options in London. The tailor doubtlessly should list the pbx and address of the store at yellow pages in order to be found by customers; in addition, it was also possible to advertise on these yellow pages at old days. Resembling Google Ads, right? So, if the store’s ads are published on the frequently used pages of the phone book it will be easier for the potential customers to recognize the tailor-shop. Finally, the tailor should check every phone book and yellow pages in London to guarantee if the ads are recognizable by Londoners 

Luckily today we have Google, SEO and Google Ads for all these processes. SEO content optimization is today’s tailor-made digital marketing solution.

What are the benefits of SEO work?

• Increase in Sales
• Growing Market Share 
• Better User Experience
• Higher Closing Rates 
• Cost-Effective Advertising Solutions
• Local Users Eager to Visit Physical Store After Online Research
• Contributing to Brand Credibility
• Supporting Brand Awareness 

Increase in Sales

SEO work is part of the growth strategy. Basically SEO is done to grow and increase sales. Demand will increase, demand will return to sales, sales will return to growth, better quality services or products, and in this way, we will want to turn our company, which has grown like a snowball, into a leading company in its sector. Therefore, SEO is one of the most important ways to increase sales.

So, how does SEO increase your sales?

When we do SEO work, we produce valuable and original content. This content is available on our website and social media. Users who see the content are satisfied with that page, they are interested and spend time on that page. Thus, your page stay rates increase. Click-through rates on different links on the page also increase. When users find valuable information on the page and spend more time, you are automatically marketing to your visitors. Thus, you receive visitors from the appropriate place of the marketing funnel and you start to benefit from the "meat, milk and skin" of that visitor. This helps you increase your sales either directly at that time or in the following weeks together with other integrated marketing activities.

For instance, you conduct a search:

Whether you are looking for something B2B or B2C. You don't need any, but let's say you are looking for a beauty mask. You probably want to get information about this beauty mask first.

“What good is a beauty mask?” or “Where can I find a beauty mask?” or “Can I do it the natural way?” You will make calls like

Let's say I have a website that also produces beauty masks and I need to catch you here. I have to catch you and give you information first, and then gradually I need to create a sense of trust, commitment, and worthiness and gradually get you to visit my page again and go to the sale. Thus, directly or indirectly in the next days and weeks, SEO will increase your sales.

Growing Market Share 

SEO work helps you gain market share. Solving a successful sale is not as easy as it sounds, it has several subcomponents. One of them is to gain market share because when you say let's increase our sales and do everything well, you cannot attract all the consumers to you because you have other competitors.

Therefore, it is important to gain market share gradually and reach a critical mass after reaching a certain market share. For example, as a market place in Turkey, we can count 4-5 brands such as Trendyol, Hepsiburada, N11, Amazon and Morhipo.

We are not very interested in other than these brands because there is the issue of market share. “Let me build a marketplace from scratch and get market share from the market.” It's not easy to say. This requires a tactic and strategy, and there needs to be a space for that. That's why SEO work will help you gain market share in this regard. 

For example, you will enter an organic food business. Creating an e-commerce site, supplying materials and products, constructing the supply chain, investing and carrying out its marketing activities may require very high budgets. Let's imagine that you created a website by deriving from many topics such as the benefits of organic foods, which food is good for what, where it can be found, which organs of the body are beneficial, together with SEO studies.

You have started SEO studies and you are measuring inbound traffic. You see how much of the incoming traffic is interested, maybe you give them forms. “Contact us for more information.” You said and “Sign up for our e-newsletter for our organic food surprises.” You started collecting this request by creating a form. You are not even in the market yet, you did not say “I sell products”, but when you start to create this demand, you actually enter the market and are about to gain market share.

As soon as you connect the SEO work with it, your market share will flow in front of you, whether it is one percent or two. Before you make these investments, you will have done a preliminary laboratory study to see if you can take a serious place in the market with SEO studies. With an SEO study, you will be able to discover how sharp the competition is, how much space it opens for you and where there are gaps.

Better User Experience

SEO can be misunderstood by our friends in the digital advertising agency and consulting industry. SEO should not be a study for technical and search engines. SEO is basically done for the user. An SEO study should be done for that visitor who will visit your website. Hence, the most basic benefit will be to positivate the user's experience, i.e. it will improve the user experience. The user will encounter much more original and satisfying content with SEO work. This work will also be designed according to the user's need for in-page writing, article, blog writing, product narration and service narration flow that is the design within that page. The answer to the question in the user's mind will be given. 

If you want to go to the top of the Empire States tower in New York, you first take an elevator. Then you get off the elevator and go up 145 flights of stairs. After that, you take a 10-15 floor second elevator. As he was climbing that ladder, they placed an attendant on the middle floor.

The only job of that officer is to point up with his hand and say, "Here you go, you can get out of here." means.

So why is this officer doing this job?

After climbing several floors, the visitor begins to question whether he is on the right track. Someone who thinks well of user experience has put a staff there. Here is the physical state of the SEO work done. The process is designed according to user experience. Many studies that increase the user experience, such as using images or videos, supporting them with frequently asked questions, linking to another page on that topic, getting a link to this page from other places, creating a table of contents, thinking that you may not know what that topic is while explaining another topic, are done thanks to SEO. . Therefore, even if you do not turn it directly into money, it can keep the user experience at a high level with SEO work, thanks to an effect that will grow like a snowball for many years, and thus, a positive self-effect is constantly created. 

Higher Closing Rates 

Closing rate is a terminology that is used very seriously especially for sales professionals. The closing rate is the rate of your customer's positive response to the offer, in cases where an offer is made during the meeting of that opportunity.

So how does SEO supports sales?

When a user visits your website, a perception about you occurs in his mind. In this context, you should have reflected your brand identity on your page together with the SEO work. When you reflect, that is, when the user really feels and perceives it, you give the message. Even if you do not describe your service at all, you will be introducing yourself with many elements such as the design of your page, the flow of questions, your expression styles, their smoothness, the chosen color palette and visuals. These elements enrich the user experience of the other party. When the visitor feels these counter-elements, they have a positive perception about you.

For example, an advertisement for a beverage brand appeared on television. If that beverage brand always examines the concept of family, it establishes a contact with the audience and the people watching that advertisement will throw that brand into the basket when they go to the market with their family today and tomorrow. This is the main reason why SEO work also brings a higher sales closing rate.

Thanks to SEO work, you indirectly present your brand identity to your visitor. When similar offers come, even if you are ten percent expensive, your visitor will say, “This company will not let me down. He supports me when there is a problem.” perception occurs.

Cost-Effective Advertising Solutions

One of the cost reduction techniques is SEO work.

About SEO work: “Is SEO work done for free?”, “Do we not spare time for the game?”, “Do we not spend effort?”, “Do we not employ professional people within our organization?” or “Can we get professional services from agencies like Albert Solino in this regard?” Questions like these may pop up in your mind.

Yes, these are all true, but remember that when you want to sell a product or service, the first thing that usually comes to mind is to advertise it. SEO is a concept that should be included in the marketing mix. 

Let's say we are going to advertise on digital media. Let's say we sell white cheese to Ezine. We advertise it because “feta cheese” is a very searchable word.

Well, at the same time, if I rank at least in the top 3 of Google searches with SEO work, will there be a need to advertise?

Google has search metrics. Advertising strategy should be quite minimal. Therefore, when I have allocated an advertising budget of 10.000 TL per month, when I support the same ad with SEO work, more traffic can turn into sales with an advertisement of only 2.000 TL. At this point I can get organic and ad traffic in bulk.

So SEO saved me $8,000 in this example. 

Local Users Eager to Visit Physical Store After Online Research

This item is very important especially for local and local businesses. At this point, mobile calls should also be taken into account. There are more and more mobile moments. For example, you go to a place and you search for “the best restaurant” on the way and find out immediately. 

For example, you went on vacation. You had flip-flops on your feet and they fell apart on the way. You need to buy new slippers from the nearest place immediately. Now you will call local vendors to see where it is available. So you will need to find local vendors related to the product or service you are looking for.

So how does SEO work promote this?

When you do SEO work, as soon as you rank high in Google, especially in the mobile search section, the user clicks on two or three sites that come up at the top without going into too much detail and quickly sees whether they are reliable. When he trusts and sees that what he is looking for is there, he will want to go to the contact page and product service page and find you. Like making a reservation for a restaurant, he will want to go directly to the store and procure that product or service from there immediately. Therefore, it is very important to rank high in search among local users.

In the basic search result extraction algorithms used by Google, local search, that is, your geographical location and the geographical equivalent of your query are very important metrics. So, when you query in different cities, you can get different results. The result that comes out in the top 35 in a county may be in the top 10 in another county.

Therefore, you need to act with this in mind. If we do SEO work on Google for local product or service suppliers, physical store visits will also increase by 100%. That's why you should do local SEO studies in order not to neglect it and give it the importance it really deserves. yerel SEO çalışmaları yapmalısınız.

SEO Builds Brand Credibility 

How do you trust a brand?

If you have used that brand before, if you have benefited from that brand's service and are satisfied, if you have had good experiences when you shop again and again, you have a brand credibility.

So, how can you ensure this brand credibility for a product or service that you have never used before? How does trust build when any two people first see each other physically? 

Confidence is formed with facial expressions and the other party's attitude, behavior, attitudes and clothes. For example, no matter where you are, even if you see a scruffy person, it is not possible to trust this person with ripped trousers, his shirt is out, oily on one side and a hole in one side. Just like in this example, in an SEO study, a website visitor looks for reliability on the website he enters. Reliability as well; It is about whether he finds it there in terms of information in a tidy manner, whether this content is presented to him with a perfect user experience, whether he can reach the amount of information he seeks at the speed he seeks.

Think of it like two people seeing each other. Let's say there are those who dance in pairs in the dance environment. This is the choice of knights at dance nights. Even if the couples do not know each other, they dance with each other by changing partners so that they both practice and learn the dance figures better. For example, a new song has started, and you invite people to dance with someone who comes in front of you at that moment and who has a good shape, schema, outfit and mood, that is, people who you think can provide the dance rhythm. You can dance between 2-3 people you come across. If you don't go around the whole dance hall and look at 500 people one by one and don't decide after that, the song is already over. As in the same example, those who rank at the top of Google search with SEO work automatically gain brand credibility. 

Google and other search engines rank the content they think is most relevant and most reliable to the user's query. So the moment you come out on top, you really build brand credibility. 

Supporting Brand Awareness 

In more standard products or services, you can make the purchase of that product or service without brand awareness. For example, if you are hungry and looking for something to fill your stomach, and you say what pizza place is near me, maybe you can go and get it from the first place you find. Otherwise, you can search directly for Domino's or Little Caesars, which means having brand awareness. 

If we are on the first page and at the top when we do SEO, the user looks at our content and site layout as soon as he enters our page. After the user likes the site, he also considers your brand name. 

Since SEO work is a whole, it includes many topics such as content, images, video, speed and code management. Thanks to these parameters, it also provides a very serious opportunity to increase the awareness of the brand. 

Why is it Important to Rank High on Google?

Ranking high on Google is important for visibility and awareness. To purchase any service or product or to get information about that subject, you must be involved in the marketing funnel we call AIDA (Attention, Interest, Desire, Action). Let's say you have developed enough technology to send a rocket into space, but no country or institution in the world knows about it. No one knows how you will get into space and what you have done. At this point, you should create awareness, recognition and visibility. You cannot reveal your own awareness without climbing to the top of Google. You cannot put it in front of those who want to buy it, as if you were opening an exhibition for yourself. For example, in a grocery store, “I have beautiful tomatoes.” If it is not called and tomatoes are not displayed, but it is wanted to be sold, this is against visibility. Even if there are 50 more tomato sellers in front of you, the consumer must leave those 50 sellers and come to you, but this is not possible. Therefore, it is indispensable to rank high on Google.

As Albert Solino, we conducted a research to complement our digital agency activities. In this research, we crawled and analyzed about 100,000 different websites, and scrutinized those 100,000 different websites for about 10,000 different keywords. Some were subjected to a more in-depth analysis, while others were subjected to a broader general analysis. We've done research on how much traffic you get on average on Google for a specific keyword.

According to our findings;

• The first-ranked page on Google alone gets about 35 percent to 40 percent of organic search traffic for that query. 
• The second-ranked page in Google searches alone attracts 18 to 20 percent of inbound traffic related to organic searches. 
• Üçüncü sırada çıkan web sitesi ise gelen trafiğin yüzde 10 ila 12’sini tek başına alıyor. İlk üç sırayı topladığımızda trafiğin yüzde 50’sinden fazlası ilk üç sırada zaten çekilmiş oluyor.
• Ranking fourth gets you 8 percent traffic.
• When you come out in the fifth place, you can attract 6 percent of the traffic. 
• When you come out on the sixth rank, you get about 5% organic traffic.
• When you come out in the seventh rank, 4 percent traffic comes to you.
• When you come out in 8th place, 3 percent, that is, 3 out of every hundred queries click on you. 
• When you come out in the ninth rank, you get 2 percent traffic.
• When you exit in the tenth place, approximately 1.5 percent traffic comes to you.

When you collect the first 10 rows more or less, 95-98 of the traffic emerges. In this sense, he says that Google completely causes clicks in the first page results and other results pages are not looked at. 

Ranking on the first page of Google is vital. There are some criticisms at this point. The first critical is to be in the top 3, the second critical is to be on the first page. Let's say you are publishing a page and that page ranks 4-5 in Google. appears on the page. You have to look at how competitive a search query this is. If the competition is very low and you are still on the fifth page, you have serious problems in terms of SEO. 

Let's say you're in a very competitive field and you're on page four, page five. Actually, you're in a good place because it's 4-5 on a highly competitive page on Google. If you even go to the page, it means you have come to a good point to jump. Therefore, an SEO study that you can do from there is promising in raising you to higher positions. 

Let's detail it now.

You're in a very competitive environment and you're ranked 4-5 in that query. You're next in line, but maybe that query isn't something you need to compete against. There is an area where you can easily put yourself on the top rank or first page in Google with SEO work. You can use your page to capture that area, so you can rank your first goals higher on Google, not in the word that comes to mind, but in another query with a search volume that will turn sales or generate serious organic traffic for you. 

How to Grow Business with SEO?

Let's say you are going to open a store and you expect your store to be visited by many people. You have two options; Champs-Elysée street in Paris and a street in a village in the Alps. Which would be your preference? Of course it should be the Champs-Elysée. You don't search the street of that village when you can open a store on the Champs-Elysée. 

Google is by far the only search engine leader. Therefore, if we are going to do an SEO study, we should be talking about Google. This may change in the future because the internet world is dynamic.

Imagine walking into a shopping mall. The reason you enter the mall is because you got wet in the rain outside and your shoes were soaked with water. Therefore, you want to quickly enter a shoe store and buy a shoe that fits your foot. The mall is a very big place... There are maybe 10-15 shoe stores and it consists of 4-5 floors. Besides, there are very large walking areas and maybe shoes are sold in other clothing stores...  

Search engine optimization is to give the shopping map to the person who wants to buy shoes, accompany and learn the size of your shoes. Therefore, as a consumer, when you enter the shopping mall, with the flick of a finger (with one click), you are putting what you need in front of you with SEO. 

In fact, within the scope of SEO, which is the sub-title of digital marketing, you should be the pole star and highlight the most appropriate search result in the mind of the searcher. For example, creating a Google my business account is perhaps the most effective way to rank higher on Google maps and gain visibility in Google Search local results. You can be successful by making a new product, service or information provider, namely the owner of the website, appear at the top of Google searches for search concepts.

Commonly done on-site SEOs are studies where we optimize title tags, content, internal links and URLs, ie permalinks.  

On-Page SEO, in short, is optimizing the content on our web page for search engines, readers, users or potential customers. 

Why is On-Page Seo Important?

No matter what keyword we search for today, with high or low competition. We'll see that almost all of the top-ranked pages use this exact keyword in their title tags.

Moreover, we also see the keywords in the URL structure of the page we clicked on.

These are already the most basic applied on-page on-page SEO studies. Google bots will crawl your page specifically for certain words and phrases. It provides a more accurate understanding of your content when search bots see the keyword you are competing with again and again. Of course, we shouldn't overdo it.

While optimizing our content within the scope of on-site SEO work; user experience, user behavior should be taken into account. As a result of these analyzes, bounce rate, wait time, search intent, page load speed and of course click-through rate etc. Internal SEO studies should be done by considering all the elements. 

Then we can begin to consider how to optimize basic on-page SEO efforts. 

If you manage your website through WordPress, you can start by installing the Yoast SEO plugin. Yoast makes it easy for you to set the titles, focus keywords and description tags of your website pages. But you must not forget this. Yoast and similar plugins should not be seen as a miraculous plugin that automatically optimizes all your pages. 

Let's say we have installed the Yoast plugin. 

It is very important that our title tag (Tittle Tag) is on the first page. If we want to tell Google that our page is about the keyword we are targeting, we need to use our keyword in the title tag. 

Since the keyword we have targeted for this page is "brand positioning", the keyword must be included in the meta title tag. 

Improve Your Meta Description

A simple way to tell that the answers to the queries that users are looking for are in your content is the "title description" part, which we call "Meta Description". Although it is not as important as the title tag, Google sometimes automatically changes this part and shows it in the search results, depending on the searched words. 

It is worth noting that this change is not a ranking factor.. 

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Matt Cutts, Google's Software Engineer, states that there is no ranking factor by explaining that "Google does not use the keyword meta tag as a web ranking factor".

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Well, you might ask the question, why are we improving it? They skim your description to see if users, customers, or readers will click through to your content. It is a factor that improves the click-through rate. 

So why bother with creating a description?

Because people use your description to understand whether they will click on your result. 

The keywords you will use in your descriptions are displayed by Google in bold according to the result the user is searching for. You can get more clicks if used correctly.

If you overuse your keywords in an irrelevant way, you will harm your content. You should not make the mistake of using your main keyword 100 times on your page. 

Let's take an example of misuse. 

Make sure to use variations of your keywords

For example, in this blog post, our keyword is used with variation.

Let's elaborate with another example.

Let's say focused on the keyword "digital transformation" and optimized within that keyword framework

You want to use variations of the term “digital transformation” in your content planning:

• Digital transformation near me
• Global digital transformation
• Digital Transformation in Businesses and Institutional Structures

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Important: While doing Google SEO work, you can type your keyword into the Google search bar, discard it according to the suggestions and increase the variations. This is how you can expand a keyword that will be useful for your content.

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Content Quality

Unless you're new to SEO, you've always heard of "high quality content". 

Google wants to see content that fully answers the topics people are searching for and questioning. He always gives them a chance. 

Sometimes basic SEO studies are sufficient in areas where competition is very low. 

What about areas where competition is high? 

Here are the parameters that make the difference, here comes into play. The most important of these is original and comprehensive content.

You may be setting up SEO rules very well. In fact, your website's SEO compatibility may be very good. But if you don't have original and transformative content, it will be very difficult to rank high in competitive keywords.  

Here another question arises. What is quality content?

In two words: 

Original and Comprehensive...

a) Comprehensive Content

As a team, we have worked on 100s of products, services or blog pages. 

An industry study confirms that comprehensive content has better Google positions. 

As a result of the relationship between the ranking of the content according to the number of words, he says in the studies that comprehensive content is more prominent.

First of all, the issue to be considered regarding the comprehensive content,

It is necessary to create content plans by putting yourself in the shoes of the reader and the customer. Does it meet what the reader and customer want? We must constantly ask ourselves the question.

For example, let's say you google for "SEO rules" or "SEO examples".

“The 20 Most Important Successfully Implemented SEO Rules” and “What Are SEO Rules?” There is a huge difference in content.  

In addition to the SEO work done, when you make it easy to read; that is, when we divide the content into certain sections and turn it into content that answers questions quickly, Google will understand the scope of our content more easily. 

Off-Site SEOis optimization work performed outside the website with the aim of further raising the ranking of a website.  

In order to ensure that Google percives your website as reliable and authoritative, we create suitable Off-page SEO plans.

Why Off-Page Seo is Important?

Although the algorithmically net weight of backlink and backlink query studies is not disclosed, it is clear to everyone that Google has an important ranking factor.

Google states that they use other off-page SEO signals to grow your website.

The main strategies you can optimize off-page SEO are:

If you really want your ranking to go up, backlinking for off-site SEO is pretty important. 

The question of whether social media signals help rankings by Google is very confused. 

5,000 Facebook likes, 5,000 Instagram likes can be bought today, would Google's advanced algorithms allow this manipulation?

Of course not. Therefore, it is very important to get backlinks from reliable and authoritative sites.

The most important goal in technical SEO is to ensure that search engines easily find, crawl and index all the pages on your website correctly and in the way we want.

We follow the control of all these studies with the Google Search Console tool.

Google Search Consoleis a control panel that we can monitor from the indexing of our site and page on Google to your organic ranking. 

Measure & Optimize Page Speed

We all have little tolerance for a website with a slow loading speed. Therefore, it has become one of the important parameters for SEO. 

We can see this with the metrics "Google pagespeed insights" tool. Do not focus only on a value between 0-100, which is presented to us here. It can list all the parameters that affect that value or make that value less.

Site Architecture and Internal Link Structure are Important in Technical SEO. 

Website architecture is not that important when we have a new site and only 3-4 pages. However, when our page number finds 3-digit or 4-digit numbers, that's when architecture becomes important.

You need to create a hierarchy. This is actually the basis of creating categories on e-commerce sites. And pillar page structures are established with prioritization. If you are a service company, you highlight your service page with the link you make on your blogs. If you are selling products as e-commerce, you should make the linking setup of the products you want to highlight. When e-commerce SEO techniques are applied correctly, you can increase your sales potential.

There is only one criterion, it is necessary to make internal links keyword rich. Links are made accordingly. 

To give an example; we have 2 separate pages on your own site. The name of one of our page is “What is SEO” let our other page name be “SEO Agency”.

While linking between our own pages here, we should not embed the link in the word here by writing what is SEO to our content, you can access it here. Whatever our keyword is, we should link the word that contains the text in this context. 

Optimize For Mobile

You should start by stating that. Google's algorithm is mobile-first. So if your site loads fast on desktop but slow on mobile, Google will consider your site slow.

Where we see this is the"Search Console". You can also use Google's“Mobile-Friendly Test”tool.

If you find that your site is not mobile-friendly as a result of your searches, this is a parameter you should write at the top of the improvement or optimization process.

In summary, if the technical SEO part is bad, you can rise to a certain point in the ranking, no matter how comprehensive and original your content is. Sometimes you may not even be ranked.

That's why;

Website architecture, sitemaps, page speed, mobile compatibility are very important for technical SEO..

If you want the content you will prepare to stand out, it is absolutely necessary to deal with trending topics.

These topics always list within the search results

• Lists 
• The comprehensive set of tips  
• The techniques 
• The recipes, 
• The "step-by-step" guides... 

These have always been content titles that will grab the attention of readers. When this type of content starts to receive high traffic, some websites may even give you links.

Explaining each step is detailed, and if you add originality, your content will come to the fore step by step.

Including Data in Content

It is very important that you support your content with data and support it with references. The first step to comprehensive content begins with data.

Following The Trends

For example, in the market dominated by dental aesthetics or smile design searches in the past years, the "Hollywood smile" suddenly became a trend. Many dentists and clinics have created blogs on this subject. Shared on social media. That's why creating content that catches the agenda is very important.

Visual Content

An infographic should not come to mind when it comes to visual content. Videos, flowcharts, diagrams and screenshots are all parameters that will empower your content. 

SEO danışmanlığı, web sitelerinin arama motorlarında daha iyi görünürlük elde etmek için yapılan danışmanlık hizmetidir.

As a business owner, you can ask yourself these questions:

• What is Seo Consulting?
• What are the benefist of a SEO agency to my company? What should we consider when choosing an SEO consultant?
• What should we consider when choosing an SEO agency? 
• The website of company is already built. Is SEO compulsory?

SEO is not valued like other administrative resources. Some managers may question the role SEO plays in corporate marketing and sales. Accepting new changes can be difficult, especially when things are going well for companies. 

Based on these question marks, "What is SEO Consulting?" You need to learn the answer to the question. 

• Progress in SEO as a business cannot happen in a day. 
• The level of progress emerges when the consultancy company adapts to the consultancy firm. 
• SEO consultancy is not a one-time activity.

What is SEO Consulting? 

We are in a rapidly growing digital environment. When it comes to digital marketing and search engine optimization, the competition is getting fiercer. Everyone, from local businesses to industrial factories, is now competing in SEO.

More visitors mean more potential sales. That's why it's more important than ever to rank high in search engines. In the digital age we live in, it is not necessary to stand still, but to be ahead and different. 

An SEO agency plans, implements and manages the general seo strategies which includes digital website marketing, content marketing, backlink creation and keyword strategy e.g. A professional Seo agency is the most important milestone in growth of a business and for attracting potential customers.  

What is an Enterprise SEO Service?

Moving from general SEO solutions to enterprise SEO solutions is a big step for many businesses. Transitioning from standard to corporate SEO solutions opens up brand new avenues of success, as well as the growth of your company. 

If you want to continue to enjoy the benefits of SEO, SEO Servicesit would make sense to raise it to the corporate level. In this way, if you want to appear in highly competitive search results for your products or services, you can take advantage of corporate SEO consultancy. 

Corporate SEOA more competitive and classic approach than traditional search engine optimization is displayed. Pages are optimized for keywords with higher search volume and competition rate.

• Aggressiveness is the highlight of corporate SEO consulting. 
• Special statuses, website and conversion analysis are done. 
• SEO-based copywriting should be done very well. 
• Assets such as videos, images, maps etc. are necessarily taken into consideration.
• New content needs to be created once a week, but at worst once a month.
• The real challenge for enterprise SEO is not competing in the highly competitive search results in the field. The challenge is more to create and discover a suitable target audience.

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