Ecommerce SEO: Best Guide To Increase Sales [2022] 

SEO stands for “search engine optimization”. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The better your pages appear in search results, attract attention and attract potential and existing customers to your business the more likely you are. So, what is e-commerce SEO?

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What is Ecommerce SEO?

E-commerce SEO is the optimization work done by your target audience to increase organic traffic, number of visitors and conversion rate.

Most of us do research on Google before buying anything. However, since we are used to price comparison and the convenience of shopping from where we sit, many of us complete our shopping from the sites we enter from here.

For this reason, it has become mandatory for operators, regardless of small or large, to establish an e-commerce site.

The most important point here is to highlight your brand with the right online marketing strategies and SEO techniques.

 

Why is E-Commerce SEO Important?

SEO Optimization is very important for an e-commerce site.

SEO is not a short-term investment. When you place a paid ad and cut the budget, your Google revenue will drop in a short time. SEO is a strategy and you won't lose this success in a short time because it takes time to create.

SEO is a cheaper option in e-commerce compared to other marketing activities. Other campaigns can be very effective, but will not yield results if you do not support them with cost.

This is not the case with SEO, it gives long-term results when done with the right strategies.

The purpose of doing SEO is to enable users to find your website in search engines quickly and easily. In addition, user experience is also very important, Google algorithm and SERP developed to understand this. As a result, it understands the satisfaction of the visitors and takes you to the top. You can also provide this satisfaction and trust with SEO.

Contrary to many forms of marketing, properly designed and created SEO strategies are getting stronger day by day. It builds a solid structure that you can build on by building on what you've done before.

Even if you take a break for a while, you can observe that your target audience is following you with previous SEO studies.

E-Commerce SEO Study

The steps of e-commerce SEO work are as follows;

  • Keywords Research
  • On-Site Optimization
  • Structured Data
  • Copy Problem
  • Pagination
  • Site Speed
  • Mobil Uyumluluk
  • HTTPS

 

  1. First of all, it is necessary to discover (if any) useless pages in terms of content, and then start SEO studies.
  2. According to the scope of the e-commerce site, you need to scan the site using certain tools. With these scanning tools, you can get information about your site's errors, redirects, problems with images, broken links.
  3. You should use the HTTPS protocol. E-commerce sites request data such as personal information and bank information from their users, and this information must be encrypted.
  4. SEO is extra important for e-commerce sites. There are 3 types of searches available by users: research, functional and browsing intentions.

It is important to group your site according to these search purposes. You need to know which keywords to use. Accordingly, we need to create a site architecture. For example, people who search for what is a steam machine and steam machine prices can use it for different purposes. On search engine results pages like Google exists.

On e-commerce sites keyword work Pages that need to be optimized first are category and product pages. If you have too many product and category pages, your priority should be on your most profitable and best pages.

While doing keyword work for these pages, it would be right to make a short and long list of keywords first. Focus word results can usually appear on category pages, while long keyword results can appear on product pages.

If we do not know which keywords to use on category and product pages, we can search for the product name in the search engine and examine what and how our competitors use it.

If the word you focus on is on blog pages instead of product pages, it will not be the right method to focus on the product page with this keyword.

You can compare the keywords of competitors and your own keywords. You can also use certain tools for this. You can also review details such as the keywords the competitor is ranking for and their top pages.

Large e-commerce sites can also benefit from their own search engines when doing keyword research.

Another thing you can look at is to check the competitive values of the words in the list you created in the Google keyword planner. If the values are high here, it means there is something to be gained.

We said that creating the site architecture is very important for e-commerce sites. The point to be considered while creating the site architecture is to make the structure simple and adaptable when the site grows in the future.

In e-commerce sites, link values are usually collected on the home page. It is important to follow the rules for their distribution to other pages.

For example, the home page should be categories, with subcategories and product pages below them.

So, how is on-page SEO work done for e-commerce sites?

Adding title tag, cta messages is call to action. Well; Messages such as the cheapest, best quality, free shipping can increase the click-through rate on your page.

Create content for your other topic, category and product pages. You should pay attention to the quality of these content, examine the competitors and avoid unnecessary words and extensions.

URL structure should be descriptive and short.

The correct menu structure in e-commerce sites provides convenience for internal linking strategy. You can increase the ranking of these pages by in-site linking to important category and product pages from your different pages that have a high number of off-site SEO Backlinks and high traffic.

You can add rich results feature with schema markups.

You can increase click-through rates by taking advantage of results such as star scoring in product search results. However, there is no guarantee that this will be shown. You should improve your site speed, examine the difference between you and competing sites and work for the better. This is extra important for e-commerce sites. It also highly affects conversion rates.

E-commerce sites generate searches based on functional search pages, but the vast majority of searches made by users are informative searches.

In order not to miss the potential here, to create brand awareness, to get more backlinks. Creating SEO Compatible blog and article pages You should also implement content marketing strategies. The important thing is that there are no imitations and that it is original content.

The most important issues for e-commerce sites are to increase the user experience and conversion rate. All of the studies in this field will create correct and positive results for SEO studies.

Today, ranking high in search engines is important for all sites, but this is different in e-commerce. In e-commerce, SEO is used to make sales, that is, to generate income. Page clicks and traffic are important if a blog page is making money per click, but it can do so in other ways. In e-commerce, the effect of SEO is seen directly.

The most important purpose in e-commerce is to direct users to sales. For this reason, SEO is vital for e-commerce sites.

E-Commerce SEO Techniques

Before doing SEO, your site structure must be designed correctly. Your site structure affects all your other technical SEO processes. Especially for e-commerce sites, it is very important to set up this structure correctly. Working with the right SEO expert and the right SEO agency is very important in this regard.
A correctly created site structure will help search engines to crawl all of the site pages. Correctly setting up your URL structure will also be helpful in supporting your site structure. You need to enrich your site in terms of content.
Create each page of unique and original content, at this point, you can detect and update duplicate content by using certain tools.
Likewise, some of these tools can also detect if you have content copied from other sites. Creating quality and unique content and using the right keywords and creating unique and quality content will help your seo.

Increase your site speed

Özellikle e-ticaret sitelerinde kullanıcının sitenizde kalmasını etkileyen önemli bir faktör,  tabii ki site sıralamanızı da doğrudan etkilemektedir. Yine de tek başına amaçladığınız noktaya gelmenize yardımcı olmayabilir.
Bu noktada backlink (geri bağlantılara) da ihtiyacınız bulunmaktadır. Yapılandırılmış veri, FAQ’lardan yararlanın. Bunlar organik tıklanma oranınızı büyük oranda artırabilir.

Check your mobile compatibility
Today, 60% of users are using mobile devices to use search engines. You can detect your site's mobile-friendliness using certain tools, and these tools will even show you what's wrong with your pages. This makes it easier for you to get to the main points you need to fix.
With local SEO users search for what is geographically close using the “near me” feature. Adding your directions and location to your website will help you at this point.

Do not forget to include user experiences on your site

This will allow your site to attract attention and allow users to spend more time on the site, and it will make it easier for you to rise to the top with its detection by search engine algorithms. 

Use title and description correctly
It is also important to use your title and description correctly in order to increase your click-through rates. Even if you rank lower in the words searched by users in search engines, you can ensure that your site is visited with the right title and description.


Produce original and engaging content
You need to keep the length of time a user spends on your page and site after visiting your site. Thus, you can gain an advantage in the seo ranking factor. Quality, different and user-friendly content is an important factor at this point.
You should use visuals in your texts, it will be a useful way to prevent users from getting bored in your long content. In addition, the use of video has become a factor that has increased its importance in recent years. Even if your content is not read, watching your video will be a factor that increases your engagement. Because Youtube SEO studies is important. 

Use social media
The use of social media will be beneficial in terms of brand awareness and it will be to your advantage to get interaction from here. Search engine algorithms have a working systematic that cannot be fooled. At these points, your user experiences, click-through rates, the duration of the users on the site, the time spent on the pages are important factors for your site to rise to the top.
In other words, providing users with quality content and pages will help search engines and it will be easier for you to rank higher with SEO studies. This will increase your organic traffic and enable you to reach the point you want to reach.

 

 

Before doing SEO, your site structure must be designed correctly. Your site structure affects all your other technical SEO processes. Especially for e-commerce sites, it is very important to set up this structure correctly.
A correctly created site structure will help search engines to crawl all of the site pages. Correctly setting up your URL structure will also be helpful in supporting your site structure. You need to enrich your site in terms of content.
Create each page of unique and original content, at this point, you can detect and update duplicate content by using certain tools.
Likewise, some of these tools can also detect if you have content copied from other sites. Creating quality and unique content and using the right keywords and creating unique and quality content will help your seo.

For more information...

What is SEO (Search Engine Optimization)? Updated Google SEO Guide: In the SEO guide, which includes all the details about SEO; How can you improve your business with SEO? How is Google SEO Work done? What are the Important SEO Rules and Practices? How Can You Measure Your Performance With SEO? You can find detailed information about Albert Solino SEO Consulting and Services.

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