8 Etsy SEO Tips to Help You Rank On The First Page
Etsy SEO is the process of increasing the visibility of the online store in search engines such as Google or Etsy's own search system. SEO can be challenging, especially as search engines are constantly changing the way consumers search.
Therefore, sellers should have a basic understanding of Etsy SEO best practices. This helps optimize their business for search and get their products in front of more potential customers.
Don't know how to optimize your Etsy shop for SEO? In this article, we share with you the necessary information to learn how Etsy search works and discover eight simple ways an Etsy seller can help customers find their listings.
How Etsy Search Works
Etsy search is a tool that connects buyers with the products they are looking for and makes it easier for them to buy.
There are two phases to how it works: query matching and sorting. These are complex factors, but understanding them will help you learn how they can be impacted and allow you to attract more visitors to your store.
Query matching: When a buyer inputs a search term, Etsy will check for listings that match that term in the inventory. When a customer enters a search term, Etsy will sort the listings' titles, tags, categories, and attributes to find the best match. Then, to determine the order of listings in search results, Etsy uses information about each listing and purchase to show in the results the items shoppers are most likely to purchase previously. Here are 8 factors Etsy uses for search rankings:
Relevance: Listings are more likely to appear in search results when tags, titles, categories, and attributes match a user's search term. Exactly matching keywords appear in higher rankings.
Listing quality score: This actually means how well a listing converts. Etsy looks for clues to decide how attractive a listing is. Thus the more people who view and purchase a listing, the higher its quality score will be.
Recency: It means how recently the item list was created. When a new listing is created, Etsy temporarily raises it in search results to help determine the listing's quality score. This is an effective way to help determine its quality score.
Customer and market experience score: Each store has a score that influences its position based on customer reviews, how complete your shop’s “About” section is, and any negative feedback.
Shipping price: The shipping price greatly influences the user's purchase decision. That's why Etsy gives priority search placement to stores that offer free shipping or to stores that offer a free shipping guarantee to US shoppers.
Translation and language: All the store information, including individual listings’ titles and tags, must be in the language you choose when you started your Etsy account.
Shop location: The seller’s location is taken into account in the EU, Australia, and Canada, and local items slightly more prominent in search results. Location isn’t a factor in searches done within other countries.
Shopper’s habits: Search results are customized for shoppers. Etsy shows up front what buyers are interested in and the products they're most likely to buy.
In addition to these factors, Etsy SEO also uses its Context Specific Ranking (CSR) technology to rate listings. With CSR technology, if you and someone else enter the same term into Etsy's search tool, you probably won't get the same results, your search results will be customized for you.
Choose a store title that describes your products.
Your store title is a brief description of your business that lets your customers know what you do and sell. This title will be the page title of your store page and will be the first text a user sees when visiting your store. You should consider a title that reflects the type of things you sell, this is one aspect of your store to influence Etsy SEO.
If you know that shoppers are likely to find your products by searching for your actual name, include your name in the shop title, so you can easily be found. Your shop title can be up to 55 characters long.
How Keywords Work In Etsy Search
First you need to understand how Etsy SEO calculates which listings will appear in search results. Items on Etsy must match a user's search phrases, and exact matches appear at the top of search results.
For example, if someone searches for dog shoes, the search algorithm finds all items that match both "dog" and "shoes". The algorithm then uses keywords to place items in the most relevant order.
Finding Keywords For Your Etsy Listings
When choosing which keywords will perform best for your search lists, you should put yourself in your potential customer's shoes. If you wanted to buy a certain type of product or service, what terms would you use to search for it? Test those keywords by typing them into Etsy’s search tool to see what comes up to determine if it’s a good fit.
Another Etsy SEO tip is that you should also consider long-tail keywords or specific terms. These keywords contain three or more words and there is less competition and users looking for exactly what they want are more likely to buy. It is also directly linked to sales.
When evaluating potential keywords, it's easy to rely on physical item descriptions, such as the size or color of your item. In addition to describing your product in terms of what it is, consider other search terms your potential buyers might use.
Use SEO tools to research which keywords are searched the most. You can use a popular tool like Google Keyword Planner. There are also Etsy-specific search tools like Marmalead that help Etsy sellers find and analyze keywords specifically for their stores.
Avoid repeating the same keyword
When a buyer searches for something on Etsy, the search algorithm only shows one or two listings from a seller, regardless of how well the listings match the user's search. This is known as clustering, and Etsy does it to ensure a variety of different stores appear in search results.
For example, if you sell a variety of shoes in your store, it won't do you any good to use the keyword "shoes" for every item for sale. For example, if you sell a variety of shoes in your store, it won't do you any good to use the keyword "shoes" for every item for sale. Instead, use the word "shoes" a few times and then change your keywords and customize them for user searches.
Make use of all 13 tags in each listing
You’ll need to fill out some fields while creating a product listing, such as the listing title, category, and description. These fields are required as marked with an asterisk (*) next to them, and Etsy takes the information provided in all these fields into account when viewing search results.
The tags section is not mandatory, but adding various tags is extremely important to optimize your search listings. You can use up to 13 tags and it is best to use all of them. Long-tail keywords can also be used in your tags. When it comes to tags, remember 2 things: Don't repeat tags and don't use a tag you mention in attributes. Also, tags should not contain plurals or misspellings. Etsy redirects users when it finds common typos. And finally, be careful not to add tags in more than one language.
Include keywords in the first few listings
When creating a new listing, start with the most important information about your store or item, namely the keywords you want to rank for. This not only catches a shopper’s attention, but it also helps Etsy determine which items fit with a user’s search term.
When listing the items you're selling on the items listing page, you should look at how you can get the most important features of your item in the first few words.
Item title: Clearly describe your item at the beginning of the item title and use the keywords buyers will use to search for this item.
Item description: The first 160 characters of your item description are used to create your meta description, the text that appears below your page title in search engine results. Even if your description is longer than 160 characters, it's important to place your product's vital keywords within the first 40 characters.
Shop sections: Your shop can have up to 20 custom sections, each of which will have its own landing page. Each landing page will have a page title based on the section name.
Regular update your listings
Etsy's search algorithm sees a small, temporary increase in search results whenever a new listing is created. Etsy search gets a temporary boost to see how buyers interact with the listing to determine its quality score. Renewed listings also receive a similar boost, which can last anywhere from a few hours to a few days. That’s because Etsy will retain your listings depending on how frequently consumers look for specific items.
While Etsy cautions that constantly refreshing or relisting is not an effective long-term SEO strategy, it can sometimes be helpful to refresh certain listings at certain times. For example, if you've already optimized the keyword and it's incredibly competitive, it might be worth giving it a boost. You have to pick specific times when a lot of people are browsing and shopping on Etsy. These times could be holidays or when more people shop on Etsy.
Advertise your store to get inbound links
The SEO algorithm and search engines try to produce relevant and interesting search results. One way they do this is by displaying pages or listings that are often linked to from other sources. While you can link your Etsy shop to your personal website or blog.
Perfect the customer experience
Etsy always wants to give customers the best possible shopping experience. That's why the market looks at whether a store has Etsy policies and an excellent customer service history. If the store is, then their listings will be more likely to appear in search results.
You should complete every area of your business to confirm your business complies with Etsy’s standards. It should be the About, Shipping, Payment options, Returns & Exchanges, and Privacy Stores sections. Stores with these divisions appear more established, which gives them more sales potential and higher rankings in search results.
The quality of customer service you provide can both help and hurt your store's SEO. Answering customer inquiries promptly, processing returns and exchanges, and responding to negative feedback can lead to great reviews and have a positive impact on search rankings. However, disputes with buyers or issues with intellectual property infringement can negatively impact search rankings.