{"id":34764,"date":"2023-02-10T16:43:15","date_gmt":"2023-02-10T13:43:15","guid":{"rendered":"http:\/\/www.albertsolino.com\/?p=34764"},"modified":"2024-05-21T18:33:55","modified_gmt":"2024-05-21T15:33:55","slug":"eposta-pazarlamasi-nedir","status":"publish","type":"post","link":"https:\/\/www.albertsolino.com\/en\/blog\/eposta-pazarlamasi-nedir\/","title":{"rendered":"Eposta Pazarlamas\u0131 Nedir?"},"content":{"rendered":"<div id=\"pl-34764\"  class=\"panel-layout\" ><div id=\"pg-34764-0\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 0px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-0\" ><div id=\"pgc-34764-0-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-0-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-0-1-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child\" data-index=\"0\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"widget_text panel-widget-style panel-widget-style-for-34764-0-1-0\" ><div class=\"textwidget custom-html-widget\"><style>\n  ul.breadcrumb {\n    padding: 10px 16px;\n    list-style: none;\n  }\n  ul.breadcrumb li {\n    display: inline;\n    font-size: 18px;\n  }\n  ul.breadcrumb li a {\n    text-decoration: none;\n  }\n  ul.breadcrumb li a:hover {\n    text-decoration: underline;\n  }\n<\/style>\n\n<div style=\"margin-bottom:20px;\">  \n  <div  itemscope=\"\" itemtype=\"http:\/\/schema.org\/BreadcrumbList\">\n    <ul class=\"breadcrumb\">\n      <li itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ListItem\">\n        <a itemprop=\"item\"  title=\"E-Posta Pazarlamas\u0131\" href=\"https:\/\/www.albertsolino.com\/en\/email-marketing\/\">\n          <span itemprop=\"name\">E-Posta Pazarlamas\u0131<\/span>\n          <meta itemprop=\"position\" content=\"1\">\n        <\/a>\n      <\/li>\n      <li>\n        <span style=\"font-size: 16px !important\">\/<\/span>\n      <\/li>\n      <li itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"http:\/\/schema.org\/ListItem\"> \n        <a itemprop=\"item\" title=\"E-Posta Pazarlamas\u0131 Nedir?\" href=\"https:\/\/www.albertsolino.com\/en\/blog\/eposta-pazarlamasi-nedir\/\">\n          <span itemprop=\"name\">E-Posta Pazarlamas\u0131 Nedir?<\/span>\n        <\/a>\n        <meta itemprop=\"position\" content=\"2\">\n      <\/li>\n      <li>\n        <span style=\"font-size: 16px !important\"><\/span>\n      <\/li>   \n    <\/ul>\n  <\/div>\n<\/div><\/div><\/div><\/div><div id=\"panel-34764-0-1-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"1\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-0-1-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h1 style=\"text-align: center;\"><b>E-Posta Pazarlamas\u0131 (Email Marketing) Nedir? Tan\u0131m, Faydalar ve Ara\u00e7lar<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Hedef pazar\u0131n\u0131z kim olursa olsun, e-posta pazarlamas\u0131 muhtemelen toplam pazarlama plan\u0131n\u0131z\u0131n bir bile\u015fenidir. Eposta pazarlamas\u0131, son y\u0131llarda pazarlama dinamiklerinde etkin rol oynayan, hedef pazar ve hedef kitlenize do\u011frudan eri\u015febilece\u011finiz etkin bir y\u00f6ntemdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, giderek daha fazla ki\u015finin bilgilerini sosyal medya g\u00f6nderilerinden edindi\u011fi ve onlarla etkile\u015fime ge\u00e7ti\u011fi 21. y\u00fczy\u0131lda e-posta pazarlamas\u0131 ger\u00e7ekten de\u011ferli mi?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u0131zl\u0131 yan\u0131t \"evet\"! Devam\u0131n\u0131 okuyarak eposta pazarlamas\u0131n\u0131n neden her zaman pazarlama stratejinizin bir bile\u015feni olmas\u0131 gerekti\u011fini ke\u015ffedin.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-0-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-1\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-1\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/pazarlama-otomasyonu.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-1-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-1-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-1-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-posta Pazarlamas\u0131 Nedir?<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-1-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-2\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-2\" ><div id=\"pgc-34764-2-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-2-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-2-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-2-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">\"E-posta g\u00f6nderme\" terimi, bir elektronik postan\u0131n bir veri taban\u0131ndaki bir grup al\u0131c\u0131ya ayn\u0131 anda iletilmesini tan\u0131mlamak i\u00e7in kullan\u0131lan \u0130ngilizce bir terimdir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir e-posta kampanyas\u0131, genellikle posta yoluyla postalama olarak bilinen do\u011frudan pazarlamaya benzer bir ileti\u015fim stratejisidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir kampanyan\u0131n amac\u0131, bir hizmet veya \u00fcr\u00fcn\u00fc tan\u0131tmak i\u00e7in bir kullan\u0131c\u0131yla e-posta adresi arac\u0131l\u0131\u011f\u0131yla do\u011frudan ileti\u015fim kurmakt\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.albertsolino.com\/en\/email-marketing\/\">E-posta pazarlamas\u0131<\/a>, potansiyel bir m\u00fc\u015fteriye bir anla\u015fma yapmak amac\u0131yla g\u00f6nderilen herhangi bir e-posta yaz\u0131\u015fmas\u0131 olarak \u00f6zetlenebilir. Bununla birlikte, bir pazarlamac\u0131 olarak, e-posta pazarlamas\u0131n\u0131 markan\u0131z, ileti\u015fim kurdu\u011funuz ki\u015fi ve kendiniz aras\u0131nda g\u00fcveni besleyen birebir g\u00f6r\u00fc\u015fme olarak g\u00f6rmek \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir arkada\u015f\u0131n\u0131za veya ailenizden birine bir mektup g\u00f6nderdi\u011finizi d\u00fc\u015f\u00fcn\u00fcn, ancak mektubu yaz\u0131p postalamak yerine, mektubu internet \u00fczerinden e-posta olarak iletirsiniz. E-posta ayn\u0131 anda \u00e7ok say\u0131da al\u0131c\u0131ya g\u00f6nderilebilir ve metin, grafik ve ba\u011flant\u0131lar i\u00e7erebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, mevcut ve potansiyel m\u00fc\u015fterileriyle ba\u011flant\u0131 kurmak i\u00e7in s\u0131kl\u0131kla e-posta pazarlamas\u0131n\u0131 kullan\u0131r. \u00d6rne\u011fin, bir giyim i\u015fletmesi, m\u00fc\u015fterilerine bir indirimin reklam\u0131n\u0131 yapmak i\u00e7in e-posta g\u00f6nderebilir veya bir restoran, onlar\u0131 yeni bir men\u00fc \u00f6\u011fesi hakk\u0131nda bilgilendirmek i\u00e7in e-posta g\u00f6nderebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketicileri bir \u015fey sat\u0131n alma, bir haber b\u00fcltenine kaydolma veya bir web sitesini ziyaret etme gibi bir eylemi ger\u00e7ekle\u015ftirmeye te\u015fvik etmek, e-posta pazarlamas\u0131n\u0131n as\u0131l amac\u0131d\u0131r. \u015eirketlerin m\u00fc\u015fterilerle etkile\u015fim kurmas\u0131n\u0131 ve onlarla uzun s\u00fcreli ili\u015fkiler geli\u015ftirmesini sa\u011flar.<\/span><\/p>\n<h3><b>Eposta Pazarlamas\u0131 Neden \u00d6nemlidir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015f pazarlama planlar\u0131n\u0131 uygulamaya koyman\u0131n birincil y\u00f6ntemlerinden biri e-posta pazarlamas\u0131d\u0131r. Bir McKinsey \u00e7al\u0131\u015fmas\u0131, do\u011fru \u015fekilde ele al\u0131nd\u0131\u011f\u0131nda, e-postan\u0131n kurulu\u015funuza m\u00fc\u015fteri \u00e7ekmede sosyal a\u011flardan 40 kat daha etkili oldu\u011funu buldu. Asl\u0131nda, e-posta pazarlamas\u0131, y\u00fczlerce hatta binlerce ki\u015fiyle ayn\u0131 anda konu\u015fmak i\u00e7in e\u015fsiz bir \u015fans sunuyor. Al\u0131c\u0131lar\u0131 ve g\u00f6ndermek istedi\u011finiz mesaj\u0131, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131, sosyodemografik farkl\u0131l\u0131klar ve hatta i\u015fletmenizle ne kadar \u0130nternet kullan\u0131c\u0131s\u0131n\u0131n ba\u011flant\u0131 kurdu\u011fu gibi \u015feylere g\u00f6re se\u00e7ebilirsiniz. Bu, hedeflenen profillerle son derece alakal\u0131 mesajlar\u0131n g\u00f6nderilmesini ve daha iyi sonu\u00e7lar al\u0131nmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar.\u00a0<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-2-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-3\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-3\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/pazarlama-otomasyonu-avantajlari-1.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-3-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-3-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-3-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-3-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-Posta Pazarlamas\u0131n\u0131n K\u0131sa Tarihi<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-3-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-4\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-4\" ><div id=\"pgc-34764-4-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-4-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-4-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"5\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-4-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<ul>\n<li><span style=\"font-weight: 400;\">E-posta, 40 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre \u00f6nce kullan\u0131ma sunuldu\u011fundan beri ileti\u015fimi ve ticareti d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Pazarlamac\u0131lar bile \u00fcr\u00fcnlerini tan\u0131t\u0131rken tercih ettikleri ileti\u015fim ara\u00e7lar\u0131ndan biri olarak kullan\u0131rlar.<\/span>\n<p><span style=\"font-weight: 400;\">E-postan\u0131n inan\u0131lmaz tarihi, Reachmail taraf\u0131ndan olu\u015fturulan bu infografikte hayat buluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli tarihler a\u015fa\u011f\u0131daki gibidir:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1971: Ray Tomlinson taraf\u0131ndan e-postan\u0131n do\u011fu\u015fu,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1976: \u0130ngiltere Krali\u00e7esi elektronik mesaj g\u00f6nderen ilk ki\u015fi oldu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1978: 1. reklam e-postas\u0131n\u0131n g\u00f6nderilmesi,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1982: \u0130lk kez \u201ce-posta\u201d kelimesi kullan\u0131ld\u0131. Scott Fahlman ifadeyi icat etti,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1997: Hotmail'in Microsoft taraf\u0131ndan devral\u0131nmas\u0131,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1998: \u0130stenmeyen mesajlar\u0131n toplu olarak g\u00f6nderilmesi i\u00e7in SPAM kelimesi kullan\u0131lmaya ba\u015fland\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2005: G\u00f6nderenin kimli\u011fini do\u011frulamay\u0131 m\u00fcmk\u00fcn k\u0131lan bir \"SPF\" g\u00fcvenlik standard\u0131n\u0131n olu\u015fturulmas\u0131,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2007: Google, d\u00fcnya \u00e7ap\u0131nda kullan\u0131ma sunulan Gmail'i piyasaya s\u00fcrd\u00fc,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2008: Barack Obama, 13 milyon Amerikal\u0131dan olu\u015fan veri taban\u0131 sayesinde ba\u015fkanl\u0131k kampanyas\u0131 i\u00e7in e-posta kullan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2012: 80+ milyon T\u00fcrk, e-postalar\u0131na bir mobil cihaz arac\u0131l\u0131\u011f\u0131yla eri\u015fiyor ve bunlar\u0131n %64'\u00fc bunu her g\u00fcn yap\u0131yor.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-4-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-5\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-5\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-5-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-5-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-5-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-5-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>Eposta Pazarlamas\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-5-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-6\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-6\" ><div id=\"pgc-34764-6-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-6-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-6-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-6-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">Promosyon e-postalar\u0131n\u0131n, reklamlar\u0131n veya haber b\u00fcltenlerinin hedef kitlenin e-posta gelen kutusuna do\u011frudan iletilmesi, e-posta pazarlamas\u0131n\u0131n \u00e7al\u0131\u015fma \u015feklidir. Prosed\u00fcr, \u015firketten haber almak istedi\u011fini belirten ki\u015filerin e-posta adreslerinin bir listesinin derlenmesini, e-postan\u0131n metnini, resimlerini, ba\u011flant\u0131lar\u0131n\u0131 ve di\u011fer i\u00e7eri\u011fini yazmay\u0131, e-postalar\u0131 abonelere g\u00f6ndermek i\u00e7in bir e-posta servis sa\u011flay\u0131c\u0131s\u0131n\u0131 kullanmay\u0131, izlemeyi ve kampanyan\u0131n performans\u0131n\u0131 analiz etmek ve stratejiyi kademeli olarak geli\u015ftirmek. E-posta pazarlamas\u0131n\u0131n amac\u0131, mal ve hizmetlerin tan\u0131t\u0131m\u0131n\u0131 yaparken hedef kitle ile bir ili\u015fki kurmak ve bunun sonucunda d\u00f6n\u00fc\u015f\u00fcmlere yol a\u00e7makt\u0131r.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-6-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-7\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-7\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-7-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-7-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-7-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-7-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>Eposta Pazarlamas\u0131 T\u00fcrleri\u00a0<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-7-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-8\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-8\" ><div id=\"pgc-34764-8-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-8-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-8-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"9\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-8-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">Hedefe karar verdikten ve hedefi belirledikten sonra, kampanyan\u0131z\u0131n yarat\u0131c\u0131 k\u0131sm\u0131na ba\u015flamadan \u00f6nce tamamlaman\u0131z gereken \u00e7ok \u00f6nemli bir ad\u0131m var: bir ileti\u015fim plan\u0131 olu\u015ftururken kullan\u0131lacak do\u011fru e-posta t\u00fcr\u00fcn\u00fc se\u00e7mek!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her e-posta g\u00f6nderme tekni\u011fi hala farkl\u0131d\u0131r. Ancak s\u0131kl\u0131kla ayn\u0131 ama\u00e7lar i\u00e7in \u00e7al\u0131\u015f\u0131rlar. M\u00fc\u015fteri sadakati olu\u015fturmak, abonelere rahats\u0131z edici olmayan, ilgin\u00e7 bir deneyim sunmak, harekete ge\u00e7meye te\u015fvik etmek ve nihayetinde nakit \u00fcretmek t\u00fcm hedeflerdir.<\/span><\/p>\n<h3><b>Kar\u015f\u0131lama e-postas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bir ileti\u015fim stratejisi olu\u015ftururken ve yeni aboneler veya m\u00fc\u015fteriler \u00e7ekerken g\u00fc\u00e7l\u00fc bir ilk izlenim b\u0131rakmak \u00e7ok \u00f6nemlidir. Bir e-posta kar\u015f\u0131lamas\u0131n\u0131n amac\u0131 budur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Onlara kat\u0131ld\u0131klar\u0131 i\u00e7in yaln\u0131zca e-posta ile te\u015fekk\u00fcr edebilirsiniz. Kendinizi tan\u0131tmak ve okuyucuyu bunun kendilerine fayda sa\u011flayaca\u011f\u0131na ikna etmek i\u00e7in bu \u015fans\u0131 kullan\u0131n. \u00d6rne\u011fin, makalelerinizin her biri i\u00e7in bir CTA veya Harekete Ge\u00e7irici Mesaj olu\u015fturun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grafik t\u00fcz\u00fc\u011f\u00fcn\u00fcz\u00fc vurgularken, ondan Facebook sayfan\u0131z\u0131 takip etmesini de isteyebilirsiniz. Aboneniz ile dinamik ve spesifik bir etkile\u015fimin olu\u015fturulmas\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bu eylemlere ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<h3><b>B\u00fclten<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Abonelerinizi veya t\u00fcketicilerinizi haberler, makaleler veya videolar gibi pazarlama i\u00e7eri\u011finiz hakk\u0131nda bilgilendirmek istedi\u011finizde haber b\u00fclteni yard\u0131mc\u0131 olur. Pazarlama d\u00fcnyas\u0131nda e\u011flenceli i\u00e7eri\u011fin tan\u0131t\u0131m\u0131 ba\u015far\u0131l\u0131 oldu. Sizi bir otorite stat\u00fcs\u00fcne y\u00fckseltti\u011fi i\u00e7in kullan\u0131c\u0131lar size g\u00fcvenecektir. Alt\u0131n kural\u0131 takip edin: Etkili bir plan i\u00e7in %90 bilgi verici materyal ve %10 tan\u0131t\u0131m i\u00e7eri\u011fi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Haber b\u00fclteni, sat\u0131n almalar\u0131 te\u015fvik etmemesi ve bunun yerine e\u011fitici kalmas\u0131 nedeniyle e-posta pazarlamas\u0131ndan farkl\u0131d\u0131r.<\/span><\/p>\n<h3><b>\u00d6d\u00fcl e-postas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u00fclten \u00fcyeleri genellikle d\u00fczenli olarak bir sadakat e-postas\u0131 al\u0131rlar. Anla\u015fmalar\u0131, mallar\u0131 veya hizmetleri vurgulayabilir ve t\u00fcccar\u0131n ki\u015fili\u011fini ifade edebilir. G\u00f6rev tan\u0131m\u0131 da daha ili\u015fkisel olabilir ve daha fazla tavsiye veya e\u011fitim materyali i\u00e7erebilir.<\/span><\/p>\n<h3><b>\u0130\u00e7erik eposta<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u015eirketin mal veya hizmetleriyle ilgili m\u00fc\u015fteri deneyimi hakk\u0131nda bilgi sa\u011flamay\u0131 ama\u00e7layan e-postalard\u0131r. M\u00fc\u015fterinin deneyimi daha iyi anlamas\u0131na olanak tan\u0131yan derinlemesine makaleler, video i\u00e7eri\u011fi ve sa\u011flam tavsiyeler i\u00e7erir.<\/span><\/p>\n<h3><b>Transactional eposta<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bir kullan\u0131c\u0131 al\u0131\u015fveri\u015f sepetini terk etme, \u015fifresini de\u011fi\u015ftirme, sipari\u015f onay\u0131 alma gibi bir g\u00f6revi tamamlad\u0131ktan sonra kendisine bu t\u00fcr bir e-posta g\u00f6nderilir.<\/span><\/p>\n<h3><b>Bildirim e-postas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bildirim e-postas\u0131n\u0131n i\u015flemsel bir g\u00f6r\u00fcn\u00fcm\u00fc vard\u0131r. Temel fark, al\u0131c\u0131n\u0131za davran\u0131\u015flar\u0131na g\u00f6re hangi bilgileri g\u00f6nderece\u011finize karar vermenizdir. Okuyucuyu sizinle ileti\u015fime ge\u00e7meye te\u015fvik etmelidir.<\/span><\/p>\n<h3><b>Pazarlama e-postas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir e-posta, yaln\u0131zca yeni m\u00fc\u015fteriler \u00e7ekmek amac\u0131yla olu\u015fturdu\u011funuz bir e-postaya e\u015fde\u011ferdir. Da\u011f\u0131t\u0131m\u0131 bu nedenle uyarlan\u0131r ve nadiren otomatikle\u015ftirilir. Ara\u015ft\u0131rma e-postas\u0131, okuyucunun dikkatini \u00e7ekmeli ve merak\u0131n\u0131 uyand\u0131rmal\u0131d\u0131r.<\/span><\/p>\n<h3><b>Follow-up e-postas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Arama e-postas\u0131n\u0131n takviye k\u0131yafeti, takip e-postas\u0131 taraf\u0131ndan giyilir. Halihaz\u0131rda alm\u0131\u015f ancak hen\u00fcz size yan\u0131t vermemi\u015f olan t\u00fcketiciler bunu alacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu e-posta stili, daha \u00f6nceki sorgular\u0131n\u0131za fazla ilgi g\u00f6stermemi\u015f bir ki\u015fiyle temasa ge\u00e7meyi ama\u00e7lar. Her \u015feyden \u00f6nce, potansiyel m\u00fc\u015fterinizi adres listenizden \u00e7\u0131karman\u0131n veya m\u00fc\u015fteri olma \u015fans\u0131 olup olmad\u0131\u011f\u0131na bakman\u0131n tercih edilip edilmeyece\u011fini a\u00e7\u0131kl\u0131\u011fa kavu\u015fturur.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div style=\"background-color: #eaf3ff; line-height: 40px; padding: 20px 40px;\">\n<p><span style=\"font-size: 24px; font-weight: bold; color: #006ef1;\">Explore!<\/span><\/p>\n<p><a href=\"https:\/\/www.albertsolino.com\/en\/blog\/e-posta-pazarlamasinin-faydalari\/\" target=\"_blank\" rel=\"noopener\">E-Posta Pazarlamas\u0131n\u0131n Faydalar\u0131<\/a> , <a href=\"https:\/\/www.albertsolino.com\/en\/blog\/profesyonel-eposta-nasil-yazilir\/\" target=\"_blank\" rel=\"noopener\">Profesyonel E-Posta Nas\u0131l Yaz\u0131l\u0131r?<\/a> gibi konular hakk\u0131nda bilgi almak istiyorsan\u0131z\u00a0 dan\u0131\u015fmanl\u0131k s\u00fcrecimizin detaylar\u0131 ve bu hizmetimizin p\u00fcf noktalar\u0131n\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 <a href=\"https:\/\/www.albertsolino.com\/en\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">E-Posta Pazarlamas\u0131<\/a> our page will be interesting to you.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-8-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-9\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-9\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-9-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-9-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-9-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-9-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-posta Pazarlamas\u0131n\u0131n Faydalar\u0131\u00a0<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-9-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-10\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-10\" ><div id=\"pgc-34764-10-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-10-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-10-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"11\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-10-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">T\u00fcketici veritaban\u0131n\u0131zla ileti\u015fim kurman\u0131n en iyi yolu e-posta pazarlamas\u0131d\u0131r. Peki eposta pazarlamsa\u0131 ne gibi faydalar sa\u011fl\u0131yor?<\/span><\/p>\n<p><b>M\u00fc\u015fteri dosyalar\u0131n\u0131z\u0131n olu\u015fturulmas\u0131n\u0131 ve y\u00f6netimini otomatikle\u015ftirmek i\u00e7in e-posta pazarlamas\u0131ndan yararlan\u0131rs\u0131n\u0131z.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dinamik alanlar, hedeflenen ki\u015filerden olu\u015fan listeler olu\u015ftururken adresleri manuel olarak s\u0131ralamay\u0131, mesaj al\u0131nt\u0131lamay\u0131 veya e-posta g\u00f6ndermeyi gereksiz k\u0131lar. Mesaj parlat\u0131ld\u0131ktan sonra, e-posta pazarlama yaz\u0131l\u0131m\u0131 t\u00fcm kampanya s\u00fcrecini etkili bir \u015fekilde otomatikle\u015ftirebilir. Al\u0131c\u0131lar\u0131 s\u0131ralayarak, e-postalar\u0131 planlayarak ve katk\u0131lar\u0131 otomatik olarak olu\u015fturarak \u00e7ok zaman kazanabilirsiniz.<\/span><\/p>\n<p><b>E-posta pazarlamas\u0131 kullan\u0131larak veriler listelere ayr\u0131labilir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">E-posta listesi olu\u015fturulduktan sonra, sa\u011flanan verileri kullanarak listeyi b\u00f6l\u00fcmlere ay\u0131rabilirsiniz. Sonu\u00e7 olarak, e-postalar\u0131n\u0131z hedef kitlenize g\u00f6re uyarlanacak ve daha iyi sonu\u00e7lar \u00fcretecektir.<\/span><\/p>\n<p><b>E-posta kampanyalar\u0131n\u0131n bir sonucu olarak iyile\u015ftirilmi\u015f istatistikler edersiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">G\u00f6ndermek i\u00e7in uzman yaz\u0131l\u0131m kullan\u0131yorsan\u0131z, e-posta pazarlamas\u0131, e-posta kampanyalar\u0131n\u0131zla ilgili istatistikler alman\u0131z\u0131 sa\u011flar. B\u00fclteniniz i\u00e7in al\u0131c\u0131lar\u0131n, okuyucular\u0131n ve ba\u011flant\u0131 t\u0131klayanlar\u0131n say\u0131s\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilir ve analiz edebilirsiniz. Ayr\u0131ca, mesajla\u015fma t\u00fcr\u00fc ve kullan\u0131lan cihaz belirlenebilir.<\/span><\/p>\n<p><b>E-posta pazarlamas\u0131n\u0131 kullanarak m\u00fc\u015fterilerinizi elde tutabilirsiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bu fayda hala olduk\u00e7a \u00f6nemlidir. Asl\u0131nda, pazarlama e-postalar\u0131n\u0131z\u0131 almay\u0131 kabul eden herhangi biri, i\u015fletmeye a\u00e7\u0131k bir sadakat mesaj\u0131 g\u00f6ndermi\u015ftir. Daha sonra ikiniz, yapt\u0131klar\u0131n\u0131z\u0131n etkinli\u011fini de\u011ferlendirmenizi sa\u011flayan ayr\u0131cal\u0131kl\u0131 bir ili\u015fki geli\u015ftirirsiniz.<\/span><\/p>\n<p><b>E-posta pazarlamas\u0131 ile daha d\u00fc\u015f\u00fck maliyet elde edersiniz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bir e-posta ile pazarlama kampanyas\u0131n\u0131n maliyeti, i\u015f e-postalar\u0131n\u0131 iletmek i\u00e7in tasarlanm\u0131\u015f teknolojiler nedeniyle di\u011fer saha taktiklerinden daha d\u00fc\u015f\u00fckt\u00fcr. Hatta baz\u0131 uygulamalar\u0131n belirli say\u0131da e-postaya kadar \u00fccretsiz kullan\u0131m\u0131 mevcuttur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir dijital pazarlama stratejisinde kullan\u0131labilecek \u00e7e\u015fitli kanallardan biri, en ba\u015far\u0131l\u0131 olma potansiyeline sahip olan e-posta pazarlamas\u0131 oldu\u011funu biliyoruz. \u0130\u015fte birka\u00e7 da istatistik;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-postalar genellikle yat\u0131r\u0131lan her T\u00fcrk liras\u0131 i\u00e7in 44 TL d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pek \u00e7ok Y Ku\u015fa\u011f\u0131 ve Z Ku\u015fa\u011f\u0131 \u00fcyesi, e-posta reklamc\u0131l\u0131\u011f\u0131n\u0131 di\u011fer bi\u00e7imlere tercih ediyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00fcrkler t\u00fcm e-postalar\u0131n\u0131 g\u00fcnde en az bir kez kontrol ediyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteriler, evlerinden ayr\u0131lmadan veya \u00f6nceden herhangi bir teknik bilgiye sahip olmadan pazarlama materyallerinizle ba\u011flant\u0131 kurabilir.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-10-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-11\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-11\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-11-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-11-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-11-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"12\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-11-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-posta Pazarlama En \u0130yi Uygulamalar\u0131 ve Stratejileri<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-11-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-12\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-12\" ><div id=\"pgc-34764-12-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-12-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-12-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"13\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-12-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">En iyi uygulamalar ve teknikler i\u00e7in e-posta pazarlama ipu\u00e7lar\u0131na ba\u011fl\u0131 kalarak kendinizi ba\u015far\u0131ya haz\u0131rlamak, e-posta pazarlama kampanyan\u0131z\u0131n geli\u015fmesine yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h3><b>E-posta g\u00f6ndermeden \u00f6nce emin olun.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Abonelikten \u00e7\u0131kmak i\u00e7in \"Bu postalara hi\u00e7 abone olmad\u0131m\" yazan kutuyu i\u015faretlemenizi isteyen bir e-posta ald\u0131n\u0131z m\u0131? \u00c7ok g\u00fc\u00e7l\u00fc ve sinir bozucu. Kullan\u0131c\u0131lar, e-posta adreslerinin nas\u0131l elde edildi\u011fini merak edebilir. Ba\u015fka hangi ayr\u0131nt\u0131lara sahipler? Neden bu i\u015fe g\u00fcveneyim ki?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-posta kampanyan\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in ilk mesaj\u0131 g\u00f6ndermeden \u00f6nce izin al\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mevcut listeniz ne kadar k\u00fc\u00e7\u00fck olursa olsun asla posta listeleri sat\u0131n almay\u0131n. Ayr\u0131ca, \"\u0130lk sat\u0131n al\u0131m\u0131n\u0131zda %20 indirim i\u00e7in e-posta adresinizi girin!\" veya benzeri herhangi bir \u015fey i\u00e7in, di\u011fer reklamlar veya abonelik kar\u015f\u0131l\u0131\u011f\u0131nda bunu yapmalar\u0131n\u0131 istedi\u011finizi anlad\u0131klar\u0131ndan emin olun.<\/span><\/p>\n<h3><b>Ne s\u0131kl\u0131kta e-posta g\u00f6nderdi\u011finize dikkat edin.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pazarlamac\u0131lar, m\u00fcdahaleci ve verimsiz e-posta pazarlamac\u0131l\u0131\u011f\u0131na \u00e7ok s\u0131k girerler. M\u00fc\u015fteriler sizden haber almak ister, ancak her zaman de\u011fil. Daha az e-posta, paradoksal g\u00f6r\u00fcnse de, genellikle artan kat\u0131l\u0131mla sonu\u00e7lan\u0131r. Bu nedenle, daha az daha fazlad\u0131r!<\/span><\/p>\n<h3><b>Ki\u015fiselle\u015ftirilmi\u015f bir e-posta olu\u015fturun.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Abonelerinize ki\u015fiselle\u015ftirilmi\u015f e-postalar g\u00f6nderin. E-postalar ve i\u015fletmenizin di\u011fer y\u00f6nleri (web sitenizdeki \u00fcr\u00fcn \u00f6nerileri gibi) i\u00e7in Forbes, ki\u015fiselle\u015ftirme beklentileriyle ilgili m\u00fckemmel bir istatistik listesi olu\u015fturmu\u015ftur. \u00d6ne \u00e7\u0131kanlar aras\u0131nda:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-T\u00fcm m\u00fc\u015fterilerin %71'i marka e-postalar\u0131n\u0131 okumadan ve hatta a\u00e7madan \u00f6nce ki\u015fiselle\u015ftirmi\u015f olmas\u0131n\u0131 dikkate al\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Markalar e-postalarda \u00f6zel CTA'lar kulland\u0131klar\u0131nda, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n %202'ye kadar artt\u0131\u011f\u0131n\u0131 iddia ediyorlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Milenyum jenerasyonunun %70'i i\u015fletmelerin onlara anlams\u0131z e-postalar g\u00f6ndermesinden b\u0131kt\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">-Baz\u0131 pazarlamac\u0131lara g\u00f6re, ki\u015fiselle\u015ftirilmi\u015f e-postalar sat\u0131\u015flar\u0131 %760'a kadar art\u0131rabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-posta pazarlama otomasyonunu kullanarak \u00e7evrimi\u00e7i ve e-posta etkinliklerini takip ederek ki\u015fileriniz i\u00e7in uygun mesajlar geli\u015ftirebilirsiniz. Listelerinizi b\u00f6l\u00fcmlere ay\u0131rmak i\u00e7in bunu kullanabilirsiniz, b\u00f6ylece yaln\u0131zca ilgili e-postalar\u0131 belirli demografik gruplara g\u00f6nderebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yaln\u0131zca belirli olaylar taraf\u0131ndan istendi\u011finde e-posta g\u00f6nderen bir damlama kampanyas\u0131 kullanmak, mesaj\u0131n\u0131z\u0131n \u00f6zel olarak tasarland\u0131\u011f\u0131ndan emin olman\u0131n ba\u015fka bir yoludur.<\/span><\/p>\n<h3><b>Kimsenin vaktini harcamay\u0131n.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130leti\u015fiminizi k\u0131sa ve do\u011frudan tutun. Mobil cihazlar\u0131n t\u00fcketiciler aras\u0131nda artan pop\u00fclaritesi nedeniyle art\u0131k e-posta a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 bir mobil cihazda ger\u00e7ekle\u015fiyor. Sonu\u00e7 olarak, k\u0131sa, g\u00fcndelik ve do\u011frudan ileti\u015fim kullanmak, ileti\u015fim kurmak i\u00e7in ideal y\u00f6ntemdir.<\/span><\/p>\n<h3><b>Sonu\u00e7lar\u0131 takip edin.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlama KPI'lar\u0131n\u0131z\u0131 izlemiyorsan\u0131z, e-posta pazarlama plan\u0131n\u0131z\u0131n ne kadar ba\u015far\u0131l\u0131 oldu\u011funu bilemezsiniz. Neyse ki, bir\u00e7ok e-posta pazarlama platformu ve paketi, neyin etkili oldu\u011funu belirlemenize ve ortadan kald\u0131rman\u0131za olanak tan\u0131yan raporlama se\u00e7eneklerine sahiptir.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-12-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-13\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-13\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-13-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-13-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-13-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"14\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-13-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-posta Pazarlama Stratejinizde Nas\u0131l Ba\u015far\u0131l\u0131 Olursunuz?<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-13-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-14\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-14\" ><div id=\"pgc-34764-14-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-14-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-14-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"15\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-14-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6zellikle GPDR\u2019a ba\u011fl\u0131 kalarak, al\u0131c\u0131lar\u0131n e-posta adreslerini yasal olarak toplamak i\u00e7in kaydolman\u0131n kullan\u0131ld\u0131\u011f\u0131ndan emin olun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sayg\u0131n bir posta hizmeti kullan\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lgili ve ki\u015fiselle\u015ftirilmi\u015f materyal sa\u011flayabilmek i\u00e7in posta listenizi b\u00f6l\u00fcmlere ay\u0131rma konusunda isteksiz olmay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-postalar\u0131n\u0131z\u0131 okumay\u0131 keyifli hale getirin. \u0130\u015finizi kolayla\u015ft\u0131rmak i\u00e7in e-posta \u015fablonlar\u0131 tasarlamaktan \u00e7ekinmeyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131c\u0131lara zevklerine g\u00f6re \u00e7e\u015fitli \u00fcr\u00fcnler sunmak i\u00e7in dinamik ki\u015fiselle\u015ftirmeyi kullanmaktan \u00e7ekinmeyin.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-postalar\u0131n\u0131zdaki konuya ve bilgilere dikkat edin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirerek potansiyel m\u00fc\u015fterileriniz ve m\u00fc\u015fterilerinizle g\u00fcvene dayal\u0131 bir ili\u015fki olu\u015fturun<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-14-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-15\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-15\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-15-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-15-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-15-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"16\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-15-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>Bir E-posta Pazarlama Listesi Nas\u0131l Olu\u015fturulur?<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-15-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-16\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-16\" ><div id=\"pgc-34764-16-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-16-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-16-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"17\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-16-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">Bir ev in\u015fa ederken, temel in\u015fa edilecek ilk \u015feydir. Bir e-posta pazarlama kampanyas\u0131 ayn\u0131 fikri kullanabilir. E-posta pazarlama program\u0131n\u0131z, posta listenizi nas\u0131l olu\u015fturdu\u011funuza, yere ve zamanlamaya ba\u011fl\u0131d\u0131r. Alakal\u0131 ve ilgili bir hedef kitleye ula\u015fmak istiyorsan\u0131z, do\u011fru e-posta listesine sahip olmak harika bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yan\u0131tlar\u0131 y\u00f6netmek ve mesaj g\u00f6ndermek i\u00e7in bir platform veya \u00e7\u00f6z\u00fcm se\u00e7tikten sonra e-posta listenizi geni\u015fletmeye odaklanmal\u0131s\u0131n\u0131z. A\u00e7\u0131k olmak gerekirse, e-posta pazarlama spam de\u011fildir. Ger\u00e7ekte, web sitesi kullan\u0131c\u0131lar\u0131n\u0131n pazarlanabilir isimlerden olu\u015fan bir veri taban\u0131na dahil olmak i\u00e7in serbest\u00e7e \"Tamam\"\u0131 t\u0131klamas\u0131yla ba\u015flar. Hedef kitleniz, e-postalar\u0131n\u0131z\u0131 istedikleri i\u00e7in bekliyor olmal\u0131d\u0131r. Bunu yaparak e-posta al\u0131c\u0131lar\u0131n\u0131z\u0131n onu almak istemesini sa\u011flayabilirsiniz. Al\u0131c\u0131n\u0131n ilgi alanlar\u0131yla ilgili olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n, telefonla so\u011fuk arama, herhangi bir e-posta g\u00f6ndermekle ayn\u0131d\u0131r. Hedef kitleniz size ula\u015f\u0131lmas\u0131n\u0131 istemedikleri i\u00e7in sizden haber almak istemeyebilir.\u00a0<\/span><\/p>\n<p><b>Ya bir e-posta listeniz yoksa?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00dccretsiz veya uygun fiyatl\u0131 \u00e7\u00f6z\u00fcmler sunan bir eposta pazarlamas\u0131 uygulamas\u0131 se\u00e7erek ba\u015flay\u0131n. E-postalar\u0131n\u0131z\u0131n m\u00fc\u015fterilerinizin gelen kutular\u0131na g\u00f6nderilmesini ve istenmeyen postalara d\u00f6n\u00fc\u015fmemesini garanti etmek i\u00e7in bu teknolojik \u00e7\u00f6z\u00fcmler \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin e-posta adreslerini toplamak ve listenizi olu\u015fturmaya ba\u015flamak i\u00e7in onlardan izin alman\u0131z gerekir. Bu nedenle ticari sergilerde veya a\u011f olu\u015fturma etkinliklerinde de kartvizitler toplayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Listenizi b\u00fcy\u00fctmek i\u00e7in m\u00fc\u015fterilerin \u00e7evrimi\u00e7i sipari\u015f verebilecekleri veya e-posta adresleriyle yorum yazabilecekleri \u015firketiniz i\u00e7in web sitesini kullanabilirsiniz. Onaylar\u0131 toplamak i\u00e7in yaln\u0131zca bir onay kutusu eklemeniz gerekebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir e-posta pazarlama listesi olu\u015fturmak i\u00e7in en iyi uygulamalar a\u015fa\u011f\u0131da listelenmi\u015ftir.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-16-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-17\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-34764-17\" style=\"background-image: url(https:\/\/www.albertsolino.com\/wp-content\/uploads\/2020\/12\/sirketler-hangi-alanlarda-pazarlama-otomasyonu-kullanabilir.jpg);padding: 100px 0; \" data-stretch-type=\"full-width-stretch\" data-hasbg=\"hasbg\" data-overlay-color=\"#000000\" ><div id=\"pgc-34764-17-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-17-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-17-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"18\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#ffffff\" class=\"panel-widget-style panel-widget-style-for-34764-17-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 style=\"text-align: center;\"><b>E-posta Pazarlamas\u0131 \u0130\u00e7in Hangi Ara\u00e7 Kullan\u0131l\u0131r?<\/b><\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-17-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><div id=\"pg-34764-18\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 100px 0; \" data-overlay=\"true\" data-overlay-color=\"#000000\" class=\"panel-row-style panel-row-style-for-34764-18\" ><div id=\"pgc-34764-18-0\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><div id=\"pgc-34764-18-1\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-34764-18-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"19\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-18-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><span style=\"font-weight: 400;\">Piyasada y\u00fczlerce \u00e7\u00f6z\u00fcm oldu\u011fundan do\u011fru e-posta yaz\u0131l\u0131m\u0131 se\u00e7imini yapmak kolay olmayabilir. \u0130\u015fte birka\u00e7 \u00f6nerimiz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"http:\/\/mailsoftly.com\/\"><span style=\"font-weight: 400;\">Mailsoftly<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sendinblue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailjet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sarbacane\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-34764-18-1-1\" class=\"so-panel widget widget_sow-post-carousel panel-last-child\" data-index=\"20\" ><div style=\"text-align: left;\" data-title-color=\"#443f3f\" data-headings-color=\"#443f3f\" class=\"panel-widget-style panel-widget-style-for-34764-18-1-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-post-carousel so-widget-sow-post-carousel-base-0471499d4c66-34764\"\n\t\t\t\n\t\t>\t<div\n\t\tclass=\"sow-post-carousel-wrapper sow-post-carousel-theme-base\"\n\t\tstyle=\"overflow: hidden; max-width: 100%; min-height: 182px\"\n\t>\n\t\t<div class=\"sow-carousel-title\">\n\t\t\t<div class=\"sow-carousel-navigation\">\n\t\t\t\t\t\t<a href=\"#\" class=\"sow-carousel-next\" title=\"Next\" aria-label=\"Next Posts\" role=\"button\"><\/a>\n\t\t\t\t\t\t<a href=\"#\" class=\"sow-carousel-previous\" title=\"Previous\" aria-label=\"Previous Posts\" role=\"button\"><\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"sow-carousel-container\">\n\t\t<div class=\"sow-carousel-wrapper\"\n\t\tdata-dir=\"ltr\"\n\t\tstyle=\"opacity: 0;\"\n\t\tdata-widget=\"post\" data-fetching=\"false\" data-page=\"1\" data-ajax-url=\"https:\/\/www.albertsolino.com\/wp-admin\/admin-ajax.php?_widgets_nonce=2380bbed45\" data-item_count=\"25\" data-carousel_settings=\"{&quot;loop&quot;:true,&quot;animation&quot;:&quot;Ease&quot;,&quot;animation_speed&quot;:800,&quot;autoplay&quot;:&quot;off&quot;,&quot;pauseOnHover&quot;:false,&quot;autoplaySpeed&quot;:8000,&quot;item_overflow&quot;:true,&quot;autoplay_continuous_scroll&quot;:false}\" data-responsive=\"{&quot;desktop_slides_to_scroll&quot;:1,&quot;tablet_landscape_breakpoint&quot;:1366,&quot;tablet_landscape_slides_to_scroll&quot;:2,&quot;tablet_portrait_breakpoint&quot;:1025,&quot;tablet_portrait_slides_to_scroll&quot;:2,&quot;mobile_breakpoint&quot;:480,&quot;mobile_slides_to_scroll&quot;:1}\" data-variable_width=\"true\" \t>\n\t\t<div\n\t\t\tclass=\"sow-carousel-items\"\n\t\t\t\t\t>\n\t\t\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/subat-2024-gmail-ve-yahoo-kimlik-dogrulama-gereksinimleri\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2024\/02\/Subat-2024-Gmail-ve-Yahoo-Kimlik-Dogrulama-Gereksinimleri-272x182.png )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-36633\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/subat-2024-gmail-ve-yahoo-kimlik-dogrulama-gereksinimleri\/\"\n\t\t\t\tid=\"sow-carousel-id-36633\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\t\u015eubat 2024 Gmail ve Yahoo Kimlik Do\u011frulama Gereksinimleri\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/yil-sonu-email-pazarlama-ornekleri\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/12\/Yil-Sonu-Email-Pazarlama-Ornekleri-272x182.png )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-36558\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/yil-sonu-email-pazarlama-ornekleri\/\"\n\t\t\t\tid=\"sow-carousel-id-36558\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tY\u0131l Sonu Email Pazarlama \u00d6rnekleri\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/mailing-nedir\/\"\n\t\t\t\t\tclass=\"sow-carousel-default-thumbnail\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-labelledby=\"sow-carousel-id-36405\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/mailing-nedir\/\"\n\t\t\t\tid=\"sow-carousel-id-36405\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tMailing Nedir? 2024 Ba\u015far\u0131l\u0131 E-posta Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-bulten-nedir\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/06\/E-Bulten-Nedir-272x182.jpg )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35973\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-bulten-nedir\/\"\n\t\t\t\tid=\"sow-carousel-id-35973\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tE-B\u00fclten Nedir?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/islemsel-e-posta-transactional-email-nedir\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/Islemsel-E-posta-Transactional-Email-Nedir-272x182.jpg )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35931\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/islemsel-e-posta-transactional-email-nedir\/\"\n\t\t\t\tid=\"sow-carousel-id-35931\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\t\u0130\u015flemsel E-posta (Transactional Email) Nedir?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/yapay-zeka-ile-e-posta-pazarlamasi\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/Yapay-Zeka-ile-E-posta-Pazarlamasi-272x182.jpg )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35896\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/yapay-zeka-ile-e-posta-pazarlamasi\/\"\n\t\t\t\tid=\"sow-carousel-id-35896\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tYapay Zeka ile E-posta Pazarlamas\u0131\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-mail-imzasi-nedir-ve-nasil-olusturulur\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/email-Imzasi-Nedir-ve-Nasil-Olusturulur-272x182.png )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35855\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-mail-imzasi-nedir-ve-nasil-olusturulur\/\"\n\t\t\t\tid=\"sow-carousel-id-35855\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tE-mail \u0130mzas\u0131 Nedir ve Nas\u0131l Olu\u015fturulur?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-ticaret-icin-e-posta-pazarlama-teknikleri\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/E-Ticaret-Icin-E-Posta-Pazarlama-Teknikleri-272x182.jpg )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35854\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/e-ticaret-icin-e-posta-pazarlama-teknikleri\/\"\n\t\t\t\tid=\"sow-carousel-id-35854\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tE-Ticaret \u0130\u00e7in E-Posta Pazarlama Teknikleri\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/ozel-gunlerde-e-posta-pazarlamasi-nasil-yapilir\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/ozel-gunlerde-email-pazarlama-nasil-yapilir-272x182.png )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35834\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/ozel-gunlerde-e-posta-pazarlamasi-nasil-yapilir\/\"\n\t\t\t\tid=\"sow-carousel-id-35834\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\t\u00d6zel G\u00fcnlerde E-posta Pazarlamas\u0131 Nas\u0131l Yap\u0131l\u0131r?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t<div class=\"sow-carousel-item\" tabindex=\"-1\" style=\"float: left;\">\n\t\t<div class=\"sow-carousel-thumbnail\">\n\t\t\t\t\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/gonderilen-e-mailin-okunup-okunmadigi-nasil-anlasilir\/\"\n\t\t\t\t\t\t\t\t\t\tstyle=\"background-image: url( https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/05\/Gonderilen-E-Mailin-Okunup-Okunmadigi-Nasil-Anlasilir-272x182.jpg )\"\n\t\t\t\t\taria-labelledby=\"sow-carousel-id-35828\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"overlay\"><\/span>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<h3 class=\"sow-carousel-item-title\">\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.albertsolino.com\/en\/blog\/gonderilen-e-mailin-okunup-okunmadigi-nasil-anlasilir\/\"\n\t\t\t\tid=\"sow-carousel-id-35828\"\n\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\n\t\t\t\tG\u00f6nderilen E-Mailin Okunup Okunmad\u0131\u011f\u0131 Nas\u0131l Anla\u015f\u0131l\u0131r?\t\t\t<\/a>\n\t\t<\/h3>\n\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t<input type=\"hidden\" name=\"instance_hash\" value=\"7d91b60c\"\/>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-34764-18-2\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-Posta Pazarlamas\u0131 (Email Marketing) Nedir? Tan\u0131m, Faydalar ve Ara\u00e7lar Hedef pazar\u0131n\u0131z kim olursa olsun, e-posta pazarlamas\u0131 muhtemelen toplam pazarlama plan\u0131n\u0131z\u0131n bir bile\u015fenidir. [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":34777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-templates\/post_full.php","format":"standard","meta":{"footnotes":""},"categories":[288],"tags":[],"class_list":["post-34764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta-pazarlamasi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eposta Pazarlamas\u0131 Nedir? | Albert Solino Dan\u0131\u015fmanl\u0131k<\/title>\n<meta name=\"description\" content=\"Eposta pazarlamas\u0131, potansiyel bir m\u00fc\u015fteriye bir anla\u015fma yapmak amac\u0131yla g\u00f6nderilen herhangi bir e-posta yaz\u0131\u015fmas\u0131 olarak \u00f6zetlenebilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.albertsolino.com\/en\/blog\/eposta-pazarlamasi-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eposta Pazarlamas\u0131 Nedir? | Albert Solino Dan\u0131\u015fmanl\u0131k\" \/>\n<meta property=\"og:description\" content=\"Eposta pazarlamas\u0131, potansiyel bir m\u00fc\u015fteriye bir anla\u015fma yapmak amac\u0131yla g\u00f6nderilen herhangi bir e-posta yaz\u0131\u015fmas\u0131 olarak \u00f6zetlenebilir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.albertsolino.com\/en\/blog\/eposta-pazarlamasi-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Albert Solino Dan\u0131\u015fmanl\u0131k\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/albert.solino\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T13:43:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T15:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.albertsolino.com\/wp-content\/uploads\/2023\/02\/Eposta-Pazarlamasi-Nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sevval Cebi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AlbertSolino\" \/>\n<meta name=\"twitter:site\" content=\"@AlbertSolino\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sevval Cebi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eposta Pazarlamas\u0131 Nedir? 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