Turquality Consulting

Turquality Consulting Services
  
What is TURQUALITY? It is the only government supported branding programme in the world. It aims at generating a support system including without limitation production, marketing, sales and after-sales service provision for all product groups with a branding potentiality in the industries where Turkey enjoys a competitive edge, thus positioning  of the operating trademarks included in the programme, strengthening their position, accelerating expansion to international markets, creating an image for high quality Turkish goods therein. Companies and trademarks that satisfy preliminary conditions for applying to Turquality may be involved in Turquality or Brand programme depending on the result of criteria evaluation. Consulting service expenses  incurred by the companies that will be accepted to Turquality programme are to be supported by 50%. Consulting services provided by Albert Solino are covered for 50% support thanks to Turquality accreditation that we have.
  
Turquality ProgrammeVision: “Establish 10 Leading Brands in 10 Years”
  
Turquality Programme Mission:
•    To develop strong global Turkish brands and to boost export volume,
•    To develop strong Turkish brands and to strengthen national image and prestige,
•    To give support to companies that have potentiality for selected brands.

Preliminary Condition for Applying to Turquality

•    The applicant brand should be registered in Turkey.
•    The brand should be registered in at least one of the target markets that will be specified in the business plan abroad.

Turquality and Brand Programme:
 
A company that is given 50 to 80 out of 100 as a result of the evaluations upon application to Turquality programme, it is placed in the brand programme, if a company is given 80 points and above, its accession to Turquality programme is allowed.
 
Supports Provided Under Turquality Programme:
It is supported for 5 years at 50% with no upper limit. Depending on the company performance, the support term may be up to 10 years for a period of 5 years.

•    Publicity/ Advertising/ Marketing / Public Relations
•    Overseas Unit and Site Search, Rent: Up to maximum 50 units simultaneously
•    Store Decoration Expenses: Maximum 200.000$ per store
•    Showroom / Department / Gondola / Shelf /Sales Area: Rental
•    Showroom / Department / Gondola / Shelf /Sales Areas: Installation and Decoration Expenses – Maximum 200.000 $ per unit
•    Gross Salary for Fashion Designer, Industrial Article Designer, Cook/Chef: Maximum for 5 persons simultaneously
•    Trademark Registration and Protection, Patent, Utility Model and Industrial Design Registration 
•    Quality, Hygiene, Environmental Certificates and Marks
•    Decoration under Franchising: 100 stores in total for 5 years of support, maximum for 2 years for the same store, and maximum 200.000 $ per store per annum
•    Rent under Franchising: Maximum 100.000 $ per store for 100 stores in total for 5 years of support
•    Consulting
•    Software License

Supports Provided Under Brand Programme: Supported for 4 years in proportion of 50%.
•    Publicity/ Advertising/ Marketing / Public Relations:  Maximum 300.000 $ per annum
•    Overseas Unit and Site Search, Rent:  Maximum 600.000 $ per annum
•    Store Decoration Expenses: Maximum 300.000 $ per annum
•    Showroom / Department / Gondola / Shelf /Sales Areas: Maximum 200.000 $ per annum
•    Gross Salary for Fashion Designer, Industrial Article Designer, Cook/Chef: Maximum for 3 persons simultaneously, maximum 200.000 $ per annum
•    Trademark Registration and Protection, Patent, Utility Model and Industrial Design Registration: Maximum 50.000 $ per annum
•    Quality, Hygiene, Environmental Certificates and Marks: Maximum 50.000 $ per annum
•    Decoration Under Franchising: Maximum 10 stores per annum, and maximum 50.000 $ per store
•    Rent Under Franchising: Maximum for 2 years per store, maximum 50.000 $
•     per store
•    Consulting -Software License: Maximum 500.000 $ per annum

Tips: For Brand and Turquality 

•    Companies that wish to be included in Turquality Support programme must have a registered brand in Turkey, which must also be registered in at least one target market.
•    Maximum 2 brands may be support for each company.
•    More than one company can be given support for 1 brand.
•    Maximum 6 brands mat be supported at a holding company.
•    Employment for maximum 3 fashion designers, industrial article designers, cooks/chefs can be supported under brand programme.
•    Employment of 5 fashion designers, industrial article designers, cooks/chefs can be supported under Turquality programme.
  
Company Inspection Criteria


•    Strategic Planning and Corporate Performance Management
•    Brand Management
•    Brand Performance
•    Supply Chain Management
•    Marketing, Customer and Trade Management
•    Product Design /Research and Development
•    Financial Performance
•    Human Resources Management
•    Corporate Governance
•    Information Systems Management
 
Application Process for Turquality and Brand Programme
1.    Whether the brand in question satisfies preliminary conditions.
2.    A “Preliminary Evaluation Set” is filled out for the companies that satisfy preliminary requirements.
3.    If the point gained by the company is sufficient after preliminary evaluations,, an application accompanied by the necessary documents may be filed to Turquality secretariat both over automation and with the original documents.
4.    Preliminary Evaluation process commences.
5.    As a result of Preliminary evaluations, if the company is deemed fit, the fee for candidate evaluations is paid to the management consulting company.
6.    Management consulting company starts “Turquality Candidate Evaluation”.
7.    Management consulting company  prepares an “Evaluation Report”.
8.    Once report inspection period is completed,  whichever of Turquality and Brand programmes is fit for the company is resolved, and brand is included in the relevant programme accordingly.
9.    Brand that is included in the programme prepares a strategic business plan and submits it to the Turkish Ministry of Economics.
10.    Once strategic business plan is approved by the Turkish Ministry of Economics, the company may begin to benefit from supports referred to in the Notice numbered 2006/4.
11.    Afterwards, management consulting company commences “In-depth Analyses” at the company, as a result of which, a “Strategic Road Map” that will cover the projects the company should achieve in line with the strategic targets during 5-year TURQUALITY support period is generated and delivered to company.

Year Turquality Programme- Number of Companies Supported Supported Brand
2006 33 36
2007 42 47
2008 58 67
2009 58 67
2010 69 80
2011 77 87
2012 85 97



Year Brand Programme- Number of Companies Supported Supported Brand
2006 21 21
2007 26 26
2008 32 33
2009 34 35
2010 27 30
2011 28 31
2012 34 37




Albert Solino Consulting Service Pack 1

1- Application Consulting
•    Senior management of the company is contacted before proceeding to file an application for Turquality in order to analyse current structure and condition of the company as per ” Turquality Preliminary Evaluation” criteria.
•    “Company Preliminary Evaluation Set” is filed out for Turquality programme at the Turquality Preliminary Preparation Workshop, it is delivered to company after having been analysed,
•    Areas that should be regulated by the company are identified for the criteria Turquality programme will examine, and guidance services are provided for the company,
•    Turquality application forms are prepared and an application is filed,
•    Company is prepared for the interview before “Supervisory Committee Visit”,
•    Company is interviewed at “Supervisory Committee Visit”,
•    Along with the preliminary acceptance,  consulting services are provided with the company for preparing  strategic business plan.

2- Training Consulting after Accession to Turquality 
•    Reporting and project training after accession
•    Interim reporting training
•    Interim supervision training
•    Goods/services procuration training
•    Payment and invoicing training
•    Project management training for compliance with Turquality business plan

Consulting Service Pack 2


It involves application consulting and things to be done for corporate conversion prior to Turquality.
 
1- Application Consulting
•    Senior management of the company is contacted before proceeding to file an application for Turquality in order to analyse current structure and condition of the company as per ” Turquality Preliminary Evaluation” criteria.
•    “Company Preliminary Evaluation Set” is filed out for Turquality programme at the Turquality Preliminary Preparation Workshop, it is delivered to company after having been analysed,
•    Areas that should be regulated by the company are identified for the criteria Turquality programme will examine, and guidance services are provided for the company,
•    Realising and coordination of proposals in line with the action plans in the areas that should be regulated
•    Turquality application forms are prepared and an application is filed,
•    Company is prepared for the interview before “Supervisory Committee Visit”,
•    Company is interviewed at “Supervisory Committee Visit”,
•    Along with the preliminary acceptance,  consulting services are provided with the company for preparing  strategic business plan.

2- Corporate Conversion Consulting for Accession to Turquality

Providing consulting services to company n the followings that are needed for accession to the programme and that should be completed prior to preliminary evaluations. Such consulting service provisions covers checking with the basic strategies and documents of the company, revision or re-generating the same wherever needed.  Corporate Conversion Consulting activity area is prepared and delivered to the company for free after Turquality Preliminary Preparation Workshop. It functions as a mirror for then-current condition of the company and links any necessary conversion needed for accession to Turquality with a business plan.

•    Strategic plan and department plans of the company,
•    Checking with and revising the basic documents of the company relating to finance and budget,
•    Performance management tables,
•    Structuring brand strategies and brand management,
•    Generating a brand strategy report,
•    Generating a brand positioning map,
•    SWOT analyses and conversion to strategy,
•    Generating basic procedures for processes,
•    Business plans for marketing, sales and key account management,
•    Supply chain management strategy consulting,
•    Establishing human resources performance management system,
•    Generating human resources personnel training and improvement plans,
•    Provision of consulting services for R&D and new product development,
•    Information systems management,
•    Consulting for filing an application for ISO certificates as necessitated by the management and that will facilitate penetration to overseas markets once it is determined whether or not quality management systems are implemented,
•    Selecting the correct programme and software infrastructure in case of absence of ERP, CRM, MRPprogrammes, consulting service for improvement any existing programmes.

3- Training Consulting after Accession to Turquality 

•    Reporting and project training after accession
•    Interim reporting training
•    Interim supervision training
•    Goods/services procuration training
•    Payment and invoicing training
•    Project management training for compliance with Turquality business plan

Consulting Service Pack 3


This consulting service pack is designed to ensure that brands involved in Turquality or Brand programmes execute the Turquality process successfully.

•    Turquality implementation support consulting
•    Follow-up with the legal instruments during the legal term after accession to programme,
•    Performance and follow-up with the payment and preliminary approval applications for expense items,
•    Submitting vouchers of payment,
•    Preparing the company before monitoring and evaluation processes as long the programme carries on,
•    Supporting company during the supervision period.

Albert Solino is an accredited consulting company for Turquality programme. Consulting services provided by Albert Solino will be supported at the rate of 50% under Turquality programme.
   
Albert Solino is an international company of consulting, technology and corporate finance. It provides system to customers by way of management consulting and public offering.Contact us for consultancy support services and innovative solutions.