Product Page SEO: 6 Effective Tips
In a digital world, everyone is looking for the digital version of a product. In this world of e-commerce, everything can be found online. New websites dedicated to selling products exclusively online are popping up on a daily basis. Users are taking to their computers and other mobile devices to find what they need in one place. Even if you don’t sell products online, you can still benefit from having your own product page on your website. This blog post will walk you through the importance of product page SEO, along with some helpful tips and best practices for your own site. In this article, you will discover how the right strategies can help you improve your site and drive more traffic to your product pages.
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What is Product Page SEO?
Before customers can buy your products and services, they first need to know about them. This is where product page SEO comes into play. With so much competition in the e-commerce space, it’s important to optimize your product pages for search engines and increase conversions. If you have a successful e-commerce site or are planning to launch one soon, you must have a stellar product page design and user experience as well. However, there’s more to that than what meets the eye. You see, there are numerous things going on behind the scenes that you might not be aware of.
Tips for Increasing Your Product Page Traffic
To help you improve your conversion rate through product page SEO and drive more sales, we’ve compiled some useful tips for you:
Be Clear and Concise
The first thing you have to keep in mind is that readers can’t see or touch your product like they can in a regular store. They have to rely on your product description to understand its features, benefits, and how it can help them. To do this, you need to be clear and concise with the language and descriptions used on your product pages. Be sure to avoid flowery language that’s not relevant to your product and will confuse customers.
Add Product Videos
We know that customers prefer to shop online because it’s more convenient and cost-effective. What they might not realize, however, is that they’re also looking for an experience. In a physical store, you can pick up and examine products and compare them side by side to discover which one is the best fit. On product pages, however, customers can’t do that. They’re limited to what they can see on the page, which isn’t always enough. This is where product videos come in. With product videos, you can show customers what their products look like, how they work, and how they’re used. This way, they have a better idea of what they’re buying, which can help reduce returns.
Optimize Your Product Descriptions
As we mentioned above, product descriptions are a huge part of product page design. These are the details that customers need to understand the product. They include the product name, the brand, the product features, and the product benefits. As such, you need to make sure that your product descriptions are optimized for search engines. This means using specific keywords and phrases that your customers are likely to use when searching for your products.
Test Different Copy
One of the best ways to optimize your product descriptions is to test different copy. For example, say you’re selling a blender. You want to be sure to include the blender’s name, type, and the number of speeds it has. You can also add an additional description that addresses the following: “for blending smoothies, crushing ice and making milkshakes.” Now, this can be worded in different ways. You can phrase it as: “for blending smoothies, crushing ice, and making milkshakes” You can also word it as: “this blender is perfect for blending smoothies, crushing ice and making milkshakes” And you can also write it as: “this blender is perfect for making smoothies, crushing ice, and making milkshakes”
Show Off Your Brand’s Expertise
Apart from highlighting the product itself, you should also address the customer’s specific needs and questions. For example, if someone is looking to buy insulated water bottles, they will type in “insulated water bottles” in the search engine. If you have an insulated water bottle product page, you can address their needs by saying: “your search for the best insulated water bottle ends here!” Or you can also say: “if you’re looking for the best insulated water bottle, you’ve come to the right place!” These types of statements can help boost your conversion rate because you’re showing off your brand’s expertise. This is also known as proof-reading. This is where you address common questions and concerns customers usually have when shopping for a certain product.
Show Ratings and Reviews for Products
Another way to boost your conversion rate is by showing ratings and reviews from customers who’ve previously purchased your items. This allows visitors to your product page to see how other people rate the product and what their thoughts and experiences are. In some countries, it’s mandatory by law to display ratings and reviews for your products. If you don’t, you can expect to get slapped with a hefty fine.
Some Real World Challenges About Product Page SEO
Q: How can I rank my product categories instead of the blog of my e-commerce?
A: The most important thing is cross link your product pages together, focus on building a better brand, and create links to your product pages.
Q: How can we rank those pages better with just Title tag and meta-description? Is there anything else that we can add?
A: You need to cross link the pages.
Q: Our shop specializes in vintage clothing and we only have one of each item. However, we have thousands of items so it makes it hard to individually take the picture of each item multiple times with multiple angles. Also vintage clothing typically runs small so it's hard to describe possible customers that an item is tagged “Large” but actually fits more like a “medium/small”. I know that writing too much in description is not a good idea but I don't know how to reflect that to our business
A: You can try to put the most important information with bullet points at the beginning and the full description after that (if you want you can put some photos after too.)
A Quick Look at the Future of Product Page SEO and Conclusion
Google is always changing its algorithms to surface the most relevant content for its users. And as a result, SEO has become an ever-changing game.
Improvement in product page can directly impact your products visibility on Google search results and drive more traffic to your site. User experience plays a huge role in the success of your ecommerce store. This issue can be thought as a customer journey improvement. So you have to think about every touch point and try to improve them.
Product page SEO is one of the most important aspects of your e-commerce strategy. If you want to see an increase in your conversion rate and sales, you need to pay attention to the copy on your product pages. You need to make sure that everything is optimized for the search engines so that customers can easily find what they’re looking for. Now that you have these product page SEO tips, it’s time to put them into action. Start working on your product pages today to ensure that you’re getting the most out of your e-commerce strategy.